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By Kevin Groome on November 21, 2024

3 Reasons Your Franchise Locations Aren't Building Brand Equity

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By Kevin Groome
on November 21, 2024

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to build a strong business with its support. ...

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By Pica9
on November 07, 2024

Brand marketers at multi-location brands have long relied on marketing software to manage distributed marketing efforts. While early solutions require...

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By Pica9
on November 01, 2024

Are you interested in investing in a franchise brand management solution? Even though we sell a SaaS brand management tool, we aren't blind to the pro...

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By Pica9
on October 23, 2024

For distributed brands, one of the biggest opportunities and threats to business growth is delivering a consistent customer experience across franchis...

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By Kevin Groome
on October 17, 2024

For bank relationship managers, the annual review of a corporate banking relationship can feel like a time-consuming and often thankless chore. But if...

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By Kevin Groome
on October 17, 2024

If I had to name one type of job that has a tendency to get on the nerves of studio professionals, I’d put my money on the last minute advertising res...

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By Kevin Groome
on October 09, 2024

You’ve heard the hype—and the horror stories. Now it’s time to get to work using AI features in your local marketing system to save your brand team pr...

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By Kevin Groome
on October 07, 2024

When you're supporting a large community of local marketers, approval workflow processes can be a critical brand management tool. They can also be the...

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By Pica9
on October 03, 2024

New York, NY – October 1, 2024 – Pica9, an industry leader in local marketing automation, is proud to announce that its flagship platform, CampaignDri...

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By Kevin Groome
on September 09, 2024

If you’ve ever worked in the Support Center for a multi-unit restaurant brand, then you’re familiar with the perennial challenge of building localized...

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By Pica9
on September 03, 2024

In today's market of globalization and eCommerce, customers are used to getting what they want when they want it. Brands all around the world have cau...

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By Pica9
on September 01, 2024

Whether you're a team member of a marketing department, an in-house agency, or a marketing services agency, your primary goal is to establish a durabl...

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By Sarah Bright
on August 25, 2024

Brand consistency is the bedrock of any successful marketing strategy, particularly for businesses managing multiple locations or franchises. The chal...

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By Sarah Bright
on August 25, 2024

Automation has become an indispensable tool for franchise businesses hoping to streamline operations and charge up their local marketing efforts. As l...

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By Kevin Groome
on August 19, 2024

Technology analysts have predicted that artificial intelligence (AI) will transform pretty much every domain of human activity.

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By Sarah Bright
on August 06, 2024

It can feel almost impossible to achieve brand consistency across multiple franchise locations, especially if your franchise network is large. As comp...

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By Sarah Bright
on July 30, 2024

Marketing is never easy, but franchise marketers in particular are plagued by a unique challenge. How can corporate headquarters maintain brand consis...

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By Sarah Bright
on July 24, 2024

Maintaining a consistent and strong brand identity across various channels and locations for many distributed brands can become a significant challeng...

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By Pica9
on July 19, 2024

Today's brand managers are expected to move quickly, approve a high velocity of content, and drive results. However, your team's success isn't only ju...

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By Pica9
on July 16, 2024

Adobe InDesign has long been the industry standard for designing print and digital content, offering powerful tools for layout and typography. However...

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By Pica9
on June 25, 2024

New York, NY - June 25, 2024 – Pica9, a leading provider of local marketing automation solutions, is thrilled to announce that it has been awarded the...

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By Sarah Bright
on June 25, 2024

Every marketer knows the importance of audience targeting. To relate to your customer's needs and experiences, your brand needs to be able to speak to...

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By Sarah Bright
on June 24, 2024

As a franchise marketer, you know how frustrating it is to invest time and effort in building out a whole library of brand assets and guidelines only ...

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By Pica9
on June 20, 2024

The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like ...

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By Pica9
on June 12, 2024

A brand compliance system enables designers to focus less on administrative tasks and more on their actual job description. The job of a design team c...

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By Pica9
on June 05, 2024

In an effort to market to better to millennials, Capital One launched a string of banking cafes. Anyone, regardless of bank affiliation, can grab a se...

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By Sarah Bright
on June 04, 2024

Running a franchise business is an exhilarating journey—yet, it can also be a demanding and hectic endeavor. Managing just one location requires balan...

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By Sarah Bright
on June 04, 2024

There are very few owners who would say "no" to an extra set of hands to help out with the many tasks involved in running a franchise's marketing outf...

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By Sarah Bright
on May 13, 2024

If you've ever been to Sedona, Arizona, you've probably noticed that something's a little off about their McDonald's. Those iconic golden arches we al...

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By Sarah Bright
on May 10, 2024

As franchises strive to uphold a cohesive brand image while accommodating local preferences, the demand for advanced franchise marketing software has ...

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By Pica9
on April 16, 2024

In the dynamic landscape of modern business, one thing remains constant: change. As organizations evolve, so do their strategies for creative output. ...

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By Pica9
on April 01, 2024

When you think about coffee, Starbucks probably comes to mind. Similarly, spend too much time thinking about doughnuts and you'll be search for the cl...

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By Pica9
on March 01, 2024

In-house creative operations are becoming increasingly popular in today's business landscape and there are plenty of good reasons why. In this article...

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By Pica9
on February 12, 2024

Introduction In the fast-paced world of banking marketing and sales, speed to market is crucial for targeting high-net-worth prospects and retaining c...

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By Pica9
on January 30, 2024

What is Local Franchise Marketing? Local Franchise Marketing is the set of disciplines and tactics that franchise brand managers and their in-house cr...

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By Pica9
on January 29, 2024

What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...

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By Pica9
on December 05, 2023

Franchise brands face a unique content production challenge, as each franchisee has distinct marketing needs and local expectations to meet. The absen...

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By Pica9
on November 13, 2023

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...

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By Pica9
on November 01, 2023

You've probably heard that print is dead. But is it really, truly dead? Not at all. True, it may not be the best idea to quit your job as a brand mana...

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By Pica9
on October 20, 2023

In an increasingly digital world, print marketing is still popular. Brands haven't forgotten about the power of print to engage and excite their consu...

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By Pica9
on October 04, 2023

Veterans in advertising and marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless...

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By Pica9
on October 02, 2023

Maintaining a consistent brand image while enabling local marketing efforts can be a challenging tightrope walk. Many brands face the dilemma of ensur...

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By Sarah Bright
on September 20, 2023

As a franchise grows and expands, it’s natural to expect that new marketing challenges will arise. Everyone wants to benefit from the success of a wel...

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By Pica9
on September 15, 2023

Is your brand ready to introduce localized landing pages into your marketing mix? Creating landing pages for every branch or store can be intimidating...

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By Pica9
on August 17, 2023

In the realm of marketing materials, there are different types of templates: dumb, dumber, and smart. While dumb templates are overly restrictive and ...

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By Pica9
on July 31, 2023

From content management to brand consistency, there are several pain points that could be addressed with a Digital Asset Management system.

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By Pica9
on July 07, 2023

As consumers rapidly shift to mobile and digital channels, competition in search engines and social media is growing at an even faster pace. This surg...

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By Pica9
on July 01, 2023

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...

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By Pica9
on June 26, 2023

[New York City, 6/26/23] – Pica9, a leading provider of local marketing automation and digital asset management solutions, is pleased to announce the ...

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By Pica9
on June 16, 2023

In today's rapidly evolving digital landscape, it's not uncommon for Digital Asset Management (DAM) systems to become outdated or present challenges d...

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By Pica9
on June 15, 2023

[New York City, 6/8/2023] – Pica9, a leading provider of local marketing solutions, is thrilled to announce its achievement in the G2 Summer Reports f...

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By Pica9
on June 10, 2023

As designers and brand marketers, the importance of brand consistency is drummed into us as an article of faith.

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By Kevin Groome
on June 02, 2023

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

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By Pica9
on June 01, 2023

Nothing warms a brand manager’s heart more than hearing stories from their customers about distributed brand consistency. One loyal fan of a national ...

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By Pica9
on May 01, 2023

For the world's largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight, and direction needed to id...

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By Pica9
on April 26, 2023

A modular approach to content creation and delivery takes the best of your existing content and repurposes it in ways that make it easier for your tar...

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By Pica9
on March 08, 2023

Many of the world’s most successful organizations have unlocked the secret of scaling up. Franchises like McDonald’s, 7-11, and The UPS Store have fig...

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By Pica9
on March 07, 2023

For companies with multiple locations, it can be quite difficult to prove the ROI from local marketing campaigns. Very often marketers know that thing...

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By Pica9
on March 01, 2023

It’s no secret that the universe of marketing technology options has exploded in the past decade, making it difficult for teams to sort through the op...

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By Pica9
on February 13, 2023

[New York City, 2/13/2023] – Pica9 is excited to announce that it has achieved SOC 2 compliance. This certification attests to the company’s commitmen...

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By Pica9
on February 01, 2023

As a brand manager for a franchise brand, your job is to ensure a consistent customer experience across all of your locations. Your customers expect t...

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By Pica9
on January 18, 2023

As local affiliates focus on the day-to-day operations of their respective locations, corporate marketing teams are tasked with building, implementing...

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By Pica9
on January 13, 2023

Local marketing is an invaluable strategy that drives conversions, increases revenue, and improves the customer experience. To maximize the effectiven...

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By Kevin Groome
on January 03, 2023

Mention the term “marketing collateral” to most people, and the image that comes to mind is of a printed brochure. Multiple pages. Sophisticated desig...

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By Kevin Groome
on December 21, 2022

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance ...

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By Pica9
on December 07, 2022

We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and ...

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By Pica9
on November 26, 2022

There comes a time in every designer’s life when a request for an “update” a “tweak” or a “version” of an existing design—whether it's a flyer, a prin...

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By Pica9
on November 02, 2022

As brands adopt more methods of marketing, their digital collateral is expanding at a rapid rate. If your organization is “average,” the amount of dig...

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By Pica9
on November 01, 2022

L.L. Bean unveiled an "invisible" newspaper advertisement. Like magic, the text revealed itself when viewed in the sunlight. "Welcome to the outside,"...

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By Pica9
on October 21, 2022

Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...

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By Kevin Groome
on October 10, 2022

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

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By Pica9
on October 05, 2022

Today's consumers expect a lot from a brand's marketing. McKinsey research calls today's climate the "on-demand" era and states that customers expect ...

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By Pica9
on October 05, 2022

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

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By Lauren Prentiss
on September 12, 2022

The digital asset management market is growing at a rate of 18.4% each year. It’s steadily becoming one of the most important resources for businesses...

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By Pica9
on September 12, 2022

Today, Digital Asset or Brand-Asset Management systems come in all shapes and sizes—from free file-sharing tools to multi-million dollar software suit...

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By Pica9
on September 07, 2022

If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between c...

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By Pica9
on June 23, 2022

Does brand consistency in the distributed environment really matter?

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By Pica9
on June 20, 2022

Join Emily George, Senior Client Coordinator of Franchise Business Review, in "The Creative Operations Podcast", as she shares her experience in the e...

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By Pica9
on June 13, 2022

In The Creative Operations Podcast, Kevin Groome speaks with Michele Whaley, a long time expert in local franchise marketing with experience in restau...

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By Pica9
on June 10, 2022

Digital Asset Management is in the middle of a renaissance, as more and more companies recognize that DAM lies at the heart of creative operations. Th...

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By Pica9
on June 02, 2022

The Creative Operations Podcast: Episode 1 - Get To Know Your Host

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By Kevin Groome
on May 07, 2022

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

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By Pica9
on May 05, 2022

Did you know that, with better tools for accessing design files, some Fortune 500 brands estimate they could save up to $2 million a month? The "cost ...

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By Pica9
on January 20, 2022

How distributed brands can raise brand awareness, sales, and brand advocacy using an effective local store marketing strategy.

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By Sarah Bright
on January 03, 2022

In-house agencies, moving marketing operations internally are expanding their capabilities— and there's plenty of good reasons why. A survey of 400 ma...

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By Pica9
on December 04, 2021

Since 1950, Dunkin' Donuts has grown to be one of the largest coffee shop franchises in the world. With more than 12,000 restaurants in 36 countries, ...

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By Pica9
on December 01, 2021

As your franchise brand grows, the weight of work on your corporate marketing team significantly increases. If you are attempting to manage your marke...

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By Pica9
on October 07, 2021

Just as a drone can deliver a package in pristine condition, a brand-to-local marketing portal can deliver brand marketing assets to local marketers w...

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By Kevin Groome
on August 30, 2021

One of the first industries to grace our doorstep here at Pica9 was insurance (property, casualty, life, and health all). It didn't take us long to un...

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By Kevin Groome
on August 27, 2021

Having worked with a range of healthcare systems—from 400 to 40,000 healthcare practitioners—we’ve identified a few “must-have” marketing support mech...

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By Kevin Groome
on August 27, 2021

According to expert estimates, close to 75% of hotel demand is driven by online activity. For decades now, leading hotel companies like Marriott Inter...

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By Kevin Groome
on August 26, 2021

With a library of more than 2,000 menu items, The Melting Pot needed to empower their 132 locations to assemble menus that were on-brand, and filled w...

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By Pica9
on August 25, 2021

One of Pica9's oldest customers (no pun intended) is a leader in the senior-living and assisted-living categories. Over the years, we learned a lot ab...

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By Kevin Groome
on August 25, 2021

Back in 2008, as the world was heading into the financial meltdown, we began working with a leading wealth management firm to help streamline local ma...

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By Lauren Prentiss
on August 12, 2021

If a picture speaks a thousand words, the font you choose is worth millions. Or it could cost you that if you end up choosing a font that you don’t ha...

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By Pica9
on July 19, 2021

The pandemic has cast a whole new light on the importance of regional marketing, as we see communities opening up or locking down on their own unique ...

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By Kevin Groome
on July 14, 2021

If you’re involved with content creation, you’ve probably already heard the rising chorus of enthusiasm for modular content—that is, small content com...

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By Pica9
on July 06, 2021

If there's any franchise business that can't afford inconsistency, it's a hair salon. While brand consistency is the cornerstone of customer loyalty f...

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By Pica9
on June 28, 2021

With customer journeys becoming more self-directed than ever before, the importance of marketing collateral—once seen as a handmaiden to the flashier ...

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By Kevin Groome
on June 01, 2021

Our post on barriers to brand-to-local success generated a lot of discussion in the CampaignDrive admin community. I heard from designers who talked a...

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By Pica9
on May 23, 2021

Digital asset management (DAM) tools help streamline and speed up content production for marketers, designers, and local affiliates.

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By Pica9
on May 16, 2021

Brand compliance systems help businesses maintain and monitor distributed visual assets across tens, hundreds, or even thousands of franchises. These ...

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By Pica9
on May 11, 2021

Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

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By Kevin Groome
on May 05, 2021

In my role as Chief Evangelist for Pica9, I encounter hundreds of companies every year that are intent on improving their brand-to-local support and e...

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By Parris Johnson
on May 02, 2021

Want to learn the secrets of how successful brand managers strike a balance of control & flexibility with marketing collateral templates for local...

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By Pica9
on April 28, 2021

At Pica9, we're all about brand-to-local marketing. To better assist you in succeeding in executing your brand at the local level, we've compiled a li...

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By Kevin Groome
on April 15, 2021

So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they ...

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By Pica9
on March 13, 2021

As a brand manager, it can sometimes be hard to appreciate great marketing for what it is. You know first-hand the amount of approvals, coordination, ...

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By Kevin Groome
on March 10, 2021

Template installation is a crucial step in the local marketing automation process.

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By Pica9
on February 23, 2021

When you think of coffee shops with a global presence, Starbucks probably comes to mind. While there's not a green mermaid on every corner quite yet, ...

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By Pica9
on February 21, 2021

If a world-renowned expert in astronomy were to make a prediction about our celestial future, there's a good chance that this expert would be wrong.

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By Pica9
on January 18, 2021

From franchise owners to dealers, the success of your brand lies in the hands of your local marketers.

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By Kevin Groome
on January 13, 2021

I recently sat in on a beta-user training session with a Pica9 customer in the banking industry, to see how their power users responded to the launch ...

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By Pica9
on January 08, 2021

Have you ever seen an example of great local marketing done by a franchise brand?

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By Kevin Groome
on January 01, 2021

By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...

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By Pica9
on December 31, 2020

A practical, effective marketing workflow is vital to the success of a franchise. Marketing can help you reach new customers, engage existing customer...

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By Pica9
on November 12, 2020

For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one of your local outlets...

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By Pica9
on October 25, 2020

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...

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By Pica9
on October 12, 2020

Print advertising isn’t going anywhere soon, especially not for restauranteurs. For the $799 billion restaurant industry, print marketing collateral p...

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By Pica9
on October 08, 2020

Are you a brand manager at a multi-located restaurant franchise? Here are the top restaurant marketing tools you should invest in!

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By Kevin Groome
on October 05, 2020

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...

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By Kevin Groome
on September 28, 2020

Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

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By Pica9
on September 17, 2020

We know it can be hard to know if your in house marketing team is succeeding in supporting your local affiliates with a marketing asset portal.

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By Parris Johnson
on July 28, 2020

Cloud-based digital asset management provides companies with a secure and easy way to manage assets online. For businesses with multiple locations, di...

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By Kevin Groome
on June 30, 2020

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Pica9
on June 15, 2020

Over the past two decades, we've studied DAM usage across more than 250,000 businesses, from mom and pop retailers and franchisees, to the in-house ag...

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By Pica9
on March 26, 2020

In the past decade, digital and print marketing has experienced many new and exciting innovations. From the rise of social media to artificial intelli...

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By Pica9
on March 17, 2020

What's the difference between brand recognition vs. brand awareness? It's a question that we get all the time and the answer might actually surprise y...

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By Pica9
on March 13, 2020

What is omnichannel marketing? You've heard the phrase before, right?

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By Pica9
on March 10, 2020

It all comes down to marketing consistency. The problem is that activating consistent marketing is easier said than done. And when you're trying to ma...

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By Pica9
on February 29, 2020

When your brand's digital assets are poorly managed, wasted time, money, and effort can put a serious strain on any marketing team's budget. Unfortuna...

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By Pica9
on February 18, 2020

What do the most successful financial institutions do to drive increased brand awareness, brand equity, customer loyalty, and revenue? It's actually q...

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By Pica9
on February 13, 2020

This year, the most successful multi-location brands will look for opportunities to maximize the customer experience. The fact is, in the increasingly...

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By Pica9
on February 11, 2020

For many distributed brands, print marketing is still one of the most effective marketing channels out there. In fact, according to recent reports, pr...

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By Pica9
on February 05, 2020

At the start of every year, it's always a good idea to review your franchise management tech stack. According to studies, U.S. companies waste an aver...

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By Pica9
on January 29, 2020

The U.S. travel industry is one of the fastest-growing markets in the world.

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By Pica9
on January 16, 2020

For any corporate marketing team, improving the customer experience (CX) is a top priority in 2018. In fact, eConsultancy called CX the "most exciting...

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By Pica9
on December 30, 2019

Today, corporate brand managers face an incredible challenge.

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By Kevin Groome
on December 11, 2019

Four Ways To Manage Small User Communities in Minutes Per Month.

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By Pica9
on December 01, 2019

Creating effective field marketing initiatives can be a complicated process. At the local level, it is important to align messaging and branding with ...

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By Kevin Groome
on November 27, 2019

Three tips for getting in front of your local customers

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By Pica9
on November 19, 2019

Is your business experiencing rapid growth and struggling to keep up with local franchise locations? If you answered yes, keep reading to learn how th...

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By Pica9
on November 16, 2019

Today, the U.S. accounts for 53.2% of the global stock market. The U.S. market may be the largest, but it certainly isn't the only contender. As the d...

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By Kevin Groome
on November 05, 2019

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Pica9
on October 15, 2019

Conducting a brand audit is an essential task in maintaining the health of your brand equity. Marketers that invest the time to take a closer look at ...

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By Pica9
on October 15, 2019

Trying to initiate high-value marketing in the distributed environment comes with a few unique challenges. When it comes to digital marketing complian...

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By Pica9
on October 01, 2019

A great customer experience drives increased revenue for multi-located brands.

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By Pica9
on September 21, 2019

If you’ve ever felt like your local marketing tools are an absolutely perfect fit for your brand, you’re in a very small (lucky) minority. The vast ma...

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By Pica9
on September 19, 2019

Is your distributed organization buried under a mountain of creative files?

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By Pica9
on September 17, 2019

The most successful brand managers invest heavily in software, systems, and procedures to guarantee digital marketing compliance. As you know, marketi...

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By Pica9
on September 10, 2019

The U.S. travel industry is one of the fastest-growing markets in the world. Only the best hotel brands with exceptional local marketing are able to k...

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By Pica9
on September 05, 2019

For an advertisement that didn't say much and hardly made any actual noise, Burger King's television spot generated a ton of buzz during Super Bowl LI...

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By Pica9
on September 02, 2019

As a brand manager, you face an enormous amount of pressure. A recent study found that brand management keeps over 25% of business executives up at ni...

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By Pica9
on August 15, 2019

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

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By Pica9
on August 09, 2019

This year, more than 1,000 internationally recognized enterprises applied for Entrepreneur's Franchise 500. Forty years after the very first Franchise...

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By Pica9
on August 06, 2019

Helping your local franchisees market themselves effectively has always been an enormous challenge—and it’s getting more complex every day. After all,...

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By Pica9
on August 01, 2019

The most successful multinational banks make the same mistakes over and over.

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By Pica9
on July 26, 2019

Test automation is a means of testing software, by using software other than the software being tested, to automate repetitive tasks in a formalized p...

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By Pica9
on July 23, 2019

Enterprise marketing management (EMM) is an incredibly important and highly visible business function: one whose effects can be felt throughout the en...

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By Kevin Groome
on July 19, 2019

With the rise of CRM systems and Big Data, the promise of AI is dominating marketing discussions these days. But the backlash against the excessive or...

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By Pica9
on July 18, 2019

How can large finance brands attract and retain more customers this year?

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By Parris Johnson
on July 13, 2019

Franchise marketing systems are becoming more important to corporations with multiple locations. Franchise marketing has traditionally been a corporat...

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By Pica9
on July 11, 2019

It's no secret that the popularity of newspapers and magazines is on a steep decline. And while this may seem like the death of print marketing, it's ...

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By Pica9
on July 09, 2019

Are you ready to scale your multi-located enterprise just like the world's most successful businesses including Marriott, Polaris, The Melting Pot, an...

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By Bhavana Lakkalapudi
on July 03, 2019

In order to design software, developers must first understand the task at hand (the business need), break the task down into its component parts, and ...

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By Pica9
on June 27, 2019

So, you purchased a new marketing resource management solution. Now what?

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By Pica9
on June 25, 2019

For distributed marketing managers struggling to balance reporting, oversight, and creative delivery, marketing resource management (MRM) software can...

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By Pica9
on June 20, 2019

Why does brand consistency matter? The most successful multi-located brands know that brand consistency means everything. In fact, recent reports indi...

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By Pica9
on June 13, 2019

If there's one thing your brand marketing team and all of your local marketers can agree on, it's the idea that your technology should be flexible. Us...

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By Pica9
on June 13, 2019

Brand managers for distributed enterprise brands are in charge of marketing initiatives that may reach thousands or even millions of consumers. Enterp...

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By Pica9
on June 11, 2019

As brand managers or marketers working at headquarters, deploying marketing campaigns to local users comes with a few inherent risks. Unfortunately, a...

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By Pica9
on June 06, 2019

To maximize marketplace competitiveness, the most successful multi-located brands are producing more creative and marketing assets than ever before. N...

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By Pica9
on June 04, 2019

In the late 1980s, brand equity emerged as a topic of discussion among industry-leading, multi-located enterprises. In most instances, brands with pos...

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By Pica9
on June 02, 2019

As a distributed brand manager, you know that print marketing isn’t going anywhere. From direct mail pieces to in-store signage, research continues to...

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By Pica9
on May 30, 2019

Have you considered investing in a cloud digital asset management system for your multi-located brand? More than 70% of businesses and organizations u...

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By Pica9
on May 21, 2019

Is marketing and creative misalignment plaguing your multi-located brand? For any enterprise brand, driving local brand compliance is an integral comp...

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By Pica9
on May 14, 2019

Are you proud of your brand? In recent years, an increasing number of distributed brands have prioritized marketing activities that bolster brand equi...

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By Pica9
on May 09, 2019

You just invested in a distributed marketing automation tool – now what? What do you need to know right now to escalate the creative potential of the ...

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By Pica9
on May 02, 2019

How often has your brand management team poured heart, soul, and budget into a campaign that your local affiliates don't care about? Watching marketin...

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By Pica9
on April 27, 2019

Remember that time a major toothpaste brand decided to branch out into manufacturing frozen dinners? While it’s a little-known marketing mistake from ...

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By Parris Johnson
on April 10, 2019

How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns

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By Paul Moccio
on March 14, 2019

Tips to help graphic designers avoid copyright infringement with real-life examples.

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By Parris Johnson
on March 04, 2019

How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...

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By Pica9
on February 22, 2019

What do logos and legal copy have it common? Both elements are the cornerstones of any piece of marketing collateral. If local affiliates misuse eithe...

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By Vontz Benoit
on February 14, 2019

Quality assurance expert Vontz Benoit explores how effective communication along with a quality product can increase customer loyalty for SaaS compani...

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By Ayelet Wiedermann
on February 08, 2019

For large enterprises and organizations, brand management and brand image is among the top priorities. The brand is everywhere, from the website, land...

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By Yuan Gao
on January 22, 2019

The Shim Solution: How I Integrated An External Digital Asset Management System

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By Pica9
on January 19, 2019

As a brand manager, you're tasked with one of the toughest marketing challenges, and likely, even your boss agrees. One 2016 American Marketing Associ...

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By Parris Johnson
on January 17, 2019

Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral.

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By Pica9
on January 17, 2019

Did you know that nearly 1 in 6 franchise marketing professionals aren't sure how their current marketing strategy stacks up to last year's? While the...

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