on September 20, 2023
As a franchise grows and expands, it’s natural to expect that new marketing challenges will arise. Everyone wants to benefit from the success of a wel...
As a franchise grows and expands, it’s natural to expect that new marketing challenges will arise. Everyone wants to benefit from the success of a wel...
With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...
Mention the term “marketing collateral” to most people, and the image that comes to mind is of a printed brochure. Multiple pages. Sophisticated desig...
According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance ...
Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...
The digital asset management market is growing at a rate of 18.4% each year. It’s steadily becoming one of the most important resources for businesses...
If I had to name one type of job that has a tendency to get on the nerves of studio professionals, I’d put my money on the last minute advertising res...
Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...
In-house agencies, moving marketing operations internally are expanding their capabilities— and there's plenty of good reasons why. A survey of 400 ma...
One of the first industries to grace our doorstep here at Pica9 was insurance (property, casualty, life, and health all). It didn't take us long to un...
Having worked with a range of healthcare systems—from 400 to 40,000 healthcare practitioners—we’ve identified a few “must-have” marketing support mech...
According to expert estimates, close to 75% of hotel demand is driven by online activity. For decades now, leading hotel companies like Marriott Inter...
With a library of more than 2,000 menu items, The Melting Pot needed to empower their 132 locations to assemble menus that were on-brand, and filled w...
Back in 2008, as the world was heading into the financial meltdown, we began working with a leading wealth management firm to help streamline local ma...
If a picture speaks a thousand words, the font you choose is worth millions. Or it could cost you that if you end up choosing a font that you don’t ha...
If you’re involved with content creation, you’ve probably already heard the rising chorus of enthusiasm for modular content—that is, small content com...
Our post on barriers to brand-to-local success generated a lot of discussion in the CampaignDrive admin community. I heard from designers who talked a...
In my role as Chief Evangelist for Pica9, I encounter hundreds of companies every year that are intent on improving their brand-to-local support and e...
Want to learn the secrets of how successful brand managers strike a balance of control & flexibility with marketing collateral templates for local...
So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they ...
Template installation is a crucial step in the local marketing automation process.
I recently sat in on a beta-user training session with a Pica9 customer in the banking industry, to see how their power users responded to the launch ...
By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...
For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...
Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...
Cloud-based digital asset management provides companies with a secure and easy way to manage assets online. For businesses with multiple locations, di...
DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...
Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to build a strong business with its support. ...
Four Ways To Manage Small User Communities in Minutes Per Month.
Three tips for getting in front of your local customers
DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...
With the rise of CRM systems and Big Data, the promise of AI is dominating marketing discussions these days. But the backlash against the excessive or...
Franchise marketing systems are becoming more important to corporations with multiple locations. Franchise marketing has traditionally been a corporat...
In order to design software, developers must first understand the task at hand (the business need), break the task down into its component parts, and ...
How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns
Tips to help graphic designers avoid copyright infringement with real-life examples.
How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...
Quality assurance expert Vontz Benoit explores how effective communication along with a quality product can increase customer loyalty for SaaS compani...
For large enterprises and organizations, brand management and brand image is among the top priorities. The brand is everywhere, from the website, land...
Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral.
6 Techniques for Driving Adoption of Local Marketing Automation
These local marketing tactics will increase brand advocacy and drive customer engagement for your small business.
Our lead developer discusses his experience in shifting to a new JavaScript framework, and the benefits that were realized post-implementation.
When Marketing Resource Management (MRM) systems first emerged on the scene in the early 2000’s, they suffered from all the challenges of classic “ent...
How your company could utilize content marketing and link-building tactics to take your SEO strategy to new heights.
How Content Strategies Can Increase Customer Engagement and Brand Advocacy Whether you work in marketing now or aspire to one day, it is imperative th...
Your customer-success manager is here to make you, not just your company, successful. This article outlines best practices and most effective processe...
Content Marketing can increase brand advocacy and awareness, not to mention customer engagement. Are you putting out the most effective marketing cont...
Everything Local Marketers Need To Know About Digital Asset Management
Any small business or franchise should prioritize local marketing tactics within their marketing efforts. I’m sure you’ve probably read somewhere that...
We’ve all seen the Martech Landscape that Scott Brinker and his merry band publish periodically (if not, brace yourself for the image below).
Successful content creators have certain behaviors which empower them to take advantage of opportunities presented by content marketing. The creation ...
Having founded a distributed marketing platform company back in the days when vendors were still called "application service providers," I got to thin...
Trends in Marketing Asset Management and Digital Asset Management Software you should know:
Engaging content marketing can help a company build brand equity, drive web traffic, and create strong relationships with customers. In order to creat...
How conversion path, SEO keywords, and information architecture can be optimized for consumer experience.
Ever since I entered the creative-production business more than 20 years ago, design and marketing work have been characterized by a certain kind of "...