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By Kevin Groome on July 27, 2020

4 Examples of Great Local Brand Equity

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By Kevin Groome
on July 27, 2020

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance Bran...

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By Kevin Groome
on June 30, 2020

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Pica9
on June 15, 2020

Over the past two decades, we've studied DAM usage across more than 250,000 businesses, from mom and pop retailers and franchisees, to the in-house ag...

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By Kevin Groome
on May 28, 2020

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to  build a strong business with its support....

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By Pica9
on March 31, 2020

If a world-renowned expert in astronomy were to make a prediction about our celestial future, there's a good chance that this expert would be wrong.

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By Pica9
on March 26, 2020

In the past decade, digital and print marketing has experienced many new and exciting innovations. From the rise of social media to artificial intelli...

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By Pica9
on March 17, 2020

What's the difference between brand recognition vs. brand awareness? It's a question that we get all the time and the answer might actually surprise y...

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By Pica9
on March 13, 2020

What is omnichannel marketing? You've heard the phrase before, right?

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By Pica9
on March 10, 2020

How is it that we can recognize a brand's advertisement without even seeing the brand's logo? How do these brands convince us that the style of the ad...

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By Pica9
on March 03, 2020

According to a recent study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is grow...

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By Pica9
on February 27, 2020

Today's brand managers are expected to move quickly, approve a high velocity of content, and drive results. However, your team's success isn't only ju...

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By Pica9
on February 25, 2020

Building a consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benef...

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By Pica9
on February 20, 2020

The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like ...

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By Pica9
on February 18, 2020

What do the most successful financial institutions do to drive increased brand awareness, brand equity, customer loyalty, and revenue? It's actually q...

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By Pica9
on February 13, 2020

This year, the most successful multi-location brands will look for opportunities to maximize the customer experience. The fact is, in the increasingly...

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By Pica9
on February 11, 2020

For many multi-location brands, print marketing is still one of the most effective marketing channels out there. In fact, according to recent reports,...

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By Pica9
on February 05, 2020

At the start of every year, it's always a good idea to review your franchise management tech stack. According to recent studies, U.S. companies waste ...

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By Pica9
on January 29, 2020

The U.S. travel industry is one of the fastest-growing markets in the world.

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By Pica9
on January 22, 2020

If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between c...

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By Pica9
on January 15, 2020

In an effort to market to better to millennials, Capital One recently launched a string of banking cafes. Anyone, regardless of bank affiliation, can ...

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By Pica9
on January 08, 2020

Have you ever seen an example of great marketing?

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By Pica9
on December 30, 2019

Today, corporate brand managers face an incredible challenge.

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By Kevin Groome
on December 11, 2019

Four Ways To Manage Small User Communities in Minutes Per Month.

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By Pica9
on December 04, 2019

Are you interested in investing in a franchise brand management solution? Even though we sell a SaaS brand management tool, we aren't blind to the pro...

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By Kevin Groome
on November 27, 2019

Three tips for getting in front of your local customers

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By Pica9
on November 19, 2019

At the start of 2019, there were 6,161 Taco Bell franchises in the U.S., up from 4,259 in 2009. That's an additional 1,902 franchise locations in just...

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By Pica9
on October 29, 2019

Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...

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By Pica9
on October 15, 2019

Trying to initiate high-value marketing in the distributed environment comes with a few unique challenges. When it comes to digital marketing complian...

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By Pica9
on October 08, 2019

Are you a brand manager at a multi-located restaurant franchise?

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By Pica9
on October 01, 2019

A great customer experience drives increased revenue for multi-located brands.

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By Pica9
on September 19, 2019

Is your distributed organization buried under a mountain of creative files?

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By Pica9
on September 17, 2019

The most successful brand managers invest heavily in software, systems, and procedures to guarantee digital marketing compliance. As you know, marketi...

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By Pica9
on September 12, 2019

Does brand consistency in the distributed environment really matter?

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By Pica9
on September 10, 2019

The U.S. travel industry is one of the fastest-growing markets in the world.

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By Pica9
on September 05, 2019

For an advertisement that didn't say much and hardly made any actual noise, Burger King's television spot generated a ton of buzz during Super Bowl LI...

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By Pica9
on September 03, 2019

In an increasingly digital world, print marketing is still popular. Brands haven't forgotten about the power of print to engage and excite their consu...

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By Pica9
on August 27, 2019

When you think about coffee, Starbucks probably comes to mind. Similarly, spend too much time thinking about doughnuts and you'll be search for the cl...

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By Pica9
on August 22, 2019

  The most successful distributed brand managers know that local marketing is a necessary part of a national and global marketing strategy, as consume...

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By Pica9
on August 15, 2019

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

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By Pica9
on August 13, 2019

As a marketer, your strategic goal is to establish a durable advantage over your competitors by making your brand the category leader—first in awarene...

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By Pica9
on August 09, 2019

This year, more than 1,000 internationally recognized enterprises applied for Entrepreneur's Franchise 500. Forty years after the very first Franchise...

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By Pica9
on August 01, 2019

The most successful multinational banks make the same mistakes over and over.

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By Pica9
on July 26, 2019

Test automation is a means of testing software, by using software other than the software being tested, to automate repetitive tasks in a formalized p...

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By Pica9
on July 24, 2019

Have your local marketers gone rogue?

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By Kevin Groome
on July 19, 2019

With the rise of CRM systems and Big Data, the promise of AI is dominating marketing discussions these days. But the backlash against the excessive or...

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By Pica9
on July 18, 2019

How can large finance brands attract and retain more customers this year?

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By Pica9
on July 11, 2019

It's no secret that the popularity of newspapers and magazines is on a steep decline. And while this may seem like the death of print marketing, it's ...

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By Pica9
on July 09, 2019

Are you ready to scale your multi-located enterprise just like the world's most successful businesses including Marriott, Polaris, The Melting Pot, an...

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By Bhavana Lakkalapudi
on July 03, 2019

In order to design software, developers must first understand the task at hand (the business need), break the task down into its component parts, and ...

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By Pica9
on July 02, 2019

As a brand manager, you face an enormous amount of pressure. A recent study found that brand management keeps over 25% of business executives up at ni...

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By Pica9
on June 27, 2019

So, you purchased a new marketing resource management solution. Now what?

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By Pica9
on June 25, 2019

For distributed marketing managers struggling to balance reporting, oversight, and creative delivery, marketing resource management (MRM) software can...

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By Pica9
on June 20, 2019

Why does brand consistency matter?   The most successful multi-located brands know that brand consistency means everything. In fact, recent reports in...

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By Pica9
on June 18, 2019

When your brand's digital assets are poorly managed, wasted time, money, and effort can put a serious strain on any marketing team's budget. Unfortuna...

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By Pica9
on June 13, 2019

If there's one thing your brand marketing team and all of your local marketers can agree on, it's the idea that your technology should be flexible. Us...

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By Pica9
on June 11, 2019

As brand managers or marketers working at headquarters, deploying marketing campaigns to local users comes with a few inherent risks. Unfortunately, a...

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By Pica9
on June 06, 2019

To maximize marketplace competitiveness, the most successful multi-located brands are producing more creative and marketing assets than ever before. N...

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By Pica9
on June 04, 2019

In the late 1980s, brand equity emerged as a topic of discussion among industry-leading, multi-located enterprises. In most instances, brands with pos...

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By Pica9
on May 30, 2019

Have you considered investing in a cloud digital asset management system for your multi-located brand? More than 70% of businesses and organizations u...

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By Pica9
on May 21, 2019

Is marketing and creative misalignment plaguing your multi-located brand? For any enterprise brand, driving local brand compliance is an integral comp...

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By Pica9
on May 16, 2019

L.L. Bean recently unveiled an "invisible" newspaper advertisement. Like magic, the text revealed itself when viewed in the sunlight. "Welcome to the ...

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By Pica9
on May 14, 2019

Are you proud of your brand? In recent years, an increasing number of multi-location brands have prioritized marketing activities that bolster brand e...

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By Pica9
on May 09, 2019

You just invested in a distributed marketing automation tool – now what? What do you need to know right now to escalate the creative potential of the ...

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By Parris Johnson
on April 10, 2019

How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns

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By Paul Moccio
on March 14, 2019

Tips to help graphic designers avoid copyright infringement with real-life examples.

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By Parris Johnson
on March 04, 2019

How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...

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By Vontz Benoit
on February 14, 2019

Quality assurance expert Vontz Benoit explores how effective communication along with a quality product can increase customer loyalty for SaaS compani...

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By Ayelet Wiedermann
on February 08, 2019

For large enterprises and organizations, brand image is among the top priorities. The brand is everywhere, from the website, landing pages and social ...

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By Yuan Gao
on January 22, 2019

The Shim Solution: How I Integrated An External Digital Asset Management System

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By Parris Johnson
on January 17, 2019

Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral.

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By Andrea Mulligan
on January 08, 2019

6 Techniques for Driving Adoption of Local Marketing Automation

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By Parris Johnson
on December 18, 2018

These local marketing tactics will increase brand advocacy and drive customer engagement for your small business.

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By Andrew Parker
on December 12, 2018

Our lead developer discusses his experience in shifting to a new JavaScript framework, and the benefits that were realized post-implementation.

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By Pica9
on December 10, 2018

For the owners and operators of franchise businesses, success rests on the ability to establish and maintain a relationship with customers that will r...

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By Kevin Groome
on December 06, 2018

 When Marketing Resource Management (MRM) systems first emerged on the scene in the early 2000’s, they suffered from all the challenges of classic “en...

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By Pica9
on December 04, 2018

Enterprise MRM tools can help marketing teams, particularly those that are geographically distributed, manage the design and delivery of marketing cam...

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By Parris Johnson
on November 29, 2018

From content management to brand consistency, there are several pain points that could be addressed with a digital asset management system.

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By Pica9
on November 26, 2018

A practical, effective marketing workflow is vital to the success of a franchise. Marketing can help you reach new customers, engage existing customer...

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By Pica9
on November 23, 2018

Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...

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By Parris Johnson
on November 20, 2018

How your company could utilize content marketing and link-building tactics to take your SEO strategy to new heights.

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By Pica9
on November 16, 2018

Managing local marketing strategies for companies with multiple sites is a challenging prospect, even for experienced marketers.  Balancing corporate ...

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By Pica9
on November 08, 2018

Marketing resource management (MRM), the coordination of people, processes, and assets for marketing, is evolving in response to a rapidly changing ma...

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By Aner Fust
on November 07, 2018

Is the scrum agile methodology a great success or a horrible waste of time?

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By Pica9
on November 01, 2018

Brand compliance refers to the way that messaging conveys a brand’s core values, standards, and visuals to the audience in a consistent and dependable...

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By Parris Johnson
on October 31, 2018

How Content Strategies Can Increase Customer Engagement and Brand Advocacy  Whether you work in marketing now or aspire to one day, it is imperative t...

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By Pica9
on October 29, 2018

Enterprise marketing management (EMM) is an incredibly important and highly visible business function: one whose effects can be felt throughout the en...

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By Pica9
on October 25, 2018

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...

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By Andrea Mulligan
on October 23, 2018

Your customer-success manager is here to make you, not just your company, successful. This article outlines best practices and most effective processe...

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By Pica9
on October 18, 2018

Enterprise marketing executives face numerous challenges as globalization increases competition across all industries. Evolving cultural shifts are al...

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By Parris Johnson
on October 17, 2018

Content Marketing can increase brand advocacy and awareness, not to mention customer engagement. Are you putting out the most effective marketing cont...

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By Pica9
on October 15, 2018

Conducting a brand audit is an essential task in maintaining the health of your brand equity. Marketers that invest the time to take a closer look at ...

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By Parris Johnson
on October 09, 2018

Everything Local Marketers Need To Know About Digital Asset Management

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By Parris Johnson
on October 03, 2018

Any small business or franchise should prioritize local marketing tactics within their marketing efforts. I’m sure you’ve probably read somewhere that...

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By Pica9
on October 01, 2018

Local marketing is an invaluable strategy that drives conversions, increases revenue, and improves the customer experience. To maximize the effectiven...

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By Kevin Groome
on September 27, 2018

We’ve all seen the Martech Landscape that Scott Brinker and his merry band publish periodically (if not, brace yourself for the image below).

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By Parris Johnson
on September 25, 2018

Strategic alignments and marketing technology to maximize the efficiency of your marketing strategy.

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By Parris Johnson
on September 21, 2018

Successful content creators have certain behaviors which empower them to take advantage of opportunities presented by content marketing. The creation ...

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By Pica9
on September 17, 2018

A brand audit is an essential task in maintaining the health of brands by taking a closer look at market positioning in comparison to competitors and ...

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By Kevin Groome
on September 13, 2018

Having founded a distributed marketing platform company back in the days when vendors were still called "application service providers," I got to thin...

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By Parris Johnson
on September 11, 2018

Trends in Marketing Asset Management and Digital Asset Management Software

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By Parris Johnson
on September 07, 2018

Engaging content marketing can help a company build brand equity, drive web traffic, and create strong relationships with customers. In order to creat...

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By Parris Johnson
on September 05, 2018

How conversion path, SEO keywords, and information architecture can be optimized for consumer experience.

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By Pica9
on September 03, 2018

Streamlining marketing workflows increases efficiency and productivity for marketing teams and supports long-term organizational goals. By removing wa...

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By Kevin Groome
on August 30, 2018

Ever since I entered the creative-production business more than 20 years ago, design and marketing work have been characterized by a certain kind of "...

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By Parris Johnson
on August 28, 2018

5 Resources To Improve Your Local Marketing Strategy

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By Pica9
on August 24, 2018

Creating effective local marketing initiatives can be a complicated process. At the local level, it is important to align messaging and branding with ...

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By Parris Johnson
on August 22, 2018

Email marketing is a key element of a thorough local marketing strategy, and holds more value now than ever before, especially for small business owne...

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By Parris Johnson
on August 20, 2018

As technology changes the way buyers find products and services, having an optimized local marketing strategy helps consumers to discover your nearby ...

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By Pica9
on August 16, 2018

Omni-channel marketing is essential for any major company or corporation. Marketers and designers are tasked with the most important function, capturi...

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By Pica9
on August 14, 2018

  For distributed brands, maintaining a deep, intimate understanding of customers is key. However, conducting regular research about customers is beco...

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By Pica9
on August 10, 2018

Enterprise DAM or digital asset management for major companies describes the process of organizing all digital content, from internal documents to mar...

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By Parris Johnson
on August 02, 2018

Changing consumer expectations, including a growing preference for personalized experiences, have made local marketing solutions more important than e...

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By Pica9
on July 27, 2018

Marketing is the action or business of promoting and selling products or services, including market research and advertising. The process includes a n...

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By Parris Johnson
on July 25, 2018

How marketers raise brand awareness, sales, and brand advocacy using local marketing.

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By Pica9
on July 23, 2018

The most successful companies understand the need for brand consistency in global and local markets. An inconsistent brand can impact a customer’s or ...

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By Pica9
on July 19, 2018

Email marketing helps companies to reach millions of customers every day, with 80% of marketing professionals crediting email marketing with driving c...

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By Parris Johnson
on July 17, 2018

Simple Things Your Local Marketing Team Could Do To Increase Customer Engagement, Improve Customer Relationships, and Increase Online Visibility

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By Parris Johnson
on July 13, 2018

Franchise marketing systems are becoming more important to corporations with multiple locations. Franchise marketing has traditionally been a corporat...

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By Parris Johnson
on July 11, 2018

An effective franchise marketing plan contains the essential elements to improve conversion rates and drive customer engagement. In the world of franc...

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By Pica9
on July 09, 2018

“Engagement” is a term that gets thrown around a lot in content creation circles. Creating engaging content is recognized as the best way to drive a l...

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By Pica9
on July 05, 2018

While branding might sound like a concern only massive, multinational corporations need to worry about, amplifying a constant, steadfast image, voice ...

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By Parris Johnson
on July 03, 2018

How this project Management paradigm could benefit your development team.

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By Pica9
on June 28, 2018

A brand compliance system enables designers to focus less on administrative tasks and more on their actual job description. The job of a design team c...

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By Parris Johnson
on June 27, 2018

While local marketing tactics are necessary to win over and retain customers, poor local marketing can have an adverse effect on customer engagement a...

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By Pica9
on June 25, 2018

Marketers and designers usually have hectic schedules and multiple requests per day, making the need for digital asset management tools as essential a...

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By Pica9
on June 20, 2018

The brand compliance definition can vary from company to company, but the basic concept remains the same: Brand compliance ensures continuity in marke...

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By Pica9
on June 18, 2018

Employing successful local marketing strategies can be tricky for marketers trying to engage a nearby community while abiding by corporate guidelines....

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By Parris Johnson
on June 14, 2018

We experience brands constantly throughout our everyday lives, but many of us hardly stop to think: Why is brand compliance important?

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By Parris Johnson
on June 11, 2018

Cloud-based digital asset management provides companies with a secure and easy way to manage assets online. For businesses with multiple locations, di...

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By Pica9
on May 23, 2018

Digital asset management (DAM) tools help streamline and speed up content production for marketers, designers, and local affiliates.

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By Pica9
on May 16, 2018

Brand compliance systems help businesses maintain and monitor distributed visual assets across tens, hundreds, or even thousands of franchises. These ...

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By Parris Johnson
on May 08, 2018

Digital asset management software (DAM software) empowers businesses to store, organize, and share files in a digital format. Digitals assets like ima...

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By Parris Johnson
on May 03, 2018

In local marketing, having consistent and compliant brand messaging plays an integral role in overall customer experience.

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By Parris Johnson
on April 25, 2018

Local marketing solutions help local affiliates, and corporate brand marketers work together cohesively. Local marketing targets communities around a ...

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By Parris Johnson
on April 25, 2018

As local marketing increases in importance for businesses with multiple locations, organizations realize the need for a management platform that can s...

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By Pica9
on April 24, 2018

For the eighth year in a row, the franchise industry will continue to grow at an accelerated pace. American franchise brands continue to "wow" consume...

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By Pica9
on April 17, 2018

For Orangetheory CEO Dave Long, success didn't happen by accident. Over the last three years, Orangetheory has been growing at a rate of 137 percent. ...

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By Pica9
on April 12, 2018

Deb Lutz found her purpose when her newborn daughter was diagnosed with Prader-Willi Syndrome (PWS), a rare genetic disorder that causes an insatiable...

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By Pica9
on April 10, 2018

For distributed brands, one of the most complex challenges marketers are facing when it comes to growth is delivering consistent, authentic and high-c...

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By Pica9
on April 05, 2018

When it comes to building customer loyalty, brand consistency is key. When a company delivers the same branding from location to location, the brand w...

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By Pica9
on April 03, 2018

For multi-location brands, building and maintaining a consistent customer experience is key. When you successfully deliver the same great experience f...

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By Pica9
on March 29, 2018

Since 1950, Dunkin' Donuts has grown to be one of the largest coffee shop franchises in the world. With more than 12,000 restaurants in 36 countries, ...

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By Parris Johnson
on March 27, 2018

Before a customer purchases a product or service, they are exposed to a variety of marketing "touch points" designed to bolster brand awareness and bo...

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By Pica9
on March 22, 2018

Creating a marketing campaign that "goes viral" is the dream of every brand manager. When a brand's ad, video, or hashtag hits escape velocity in the ...

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By Pica9
on March 20, 2018

All franchisees want to be successful. However, many haven't got a ton of marketing expertise they know they need, so they look to their parent brand ...

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By Pica9
on March 15, 2018

Is your brand ready to introduce localized landing pages into your marketing mix? Creating landing pages for every branch or store can be intimidating...

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By Pica9
on March 08, 2018

There is no disputing the power of Digital Asset Management (DAM) software. In fact, 54 percent of brands currently use some flavor of DAM to increase...

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By Pica9
on March 06, 2018

Thanks to Sotheby's International Realty, Scott Carvill has made over 55 million dollars [1]. However, when Carvill was first approached by Sotheby's ...

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By Pica9
on March 01, 2018

Today's local franchise managers have a lot on their plates: overseeing daily operations, managing employees and getting customers in the door. It goe...

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By Pica9
on February 27, 2018

For any distributed brand, the marketing success of your local affiliates can either make or break your brand – especially at the start of a new year....

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By Pica9
on February 22, 2018

Think about the last time you visited your favorite fast food franchise. What about the experience was particularly memorable? Were you greeted with a...

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By Pica9
on February 20, 2018

Ready to launch your franchise network into the stratosphere? Recent reports indicate that 7 out of 10 CMOs believe their franchise network will at le...

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By Pica9
on February 15, 2018

Did you know that 81 percent of corporate marketers view a lack of marketing experience in their stores as a key barrier to delivering a positive cust...

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By Pica9
on February 08, 2018

According to the 2017 Distributed Marketing Benchmark Report, CMOs view customer experience as the number one priority for 2018. How do the world's to...

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By Pica9
on February 06, 2018

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...

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By Pica9
on February 01, 2018

For companies with multiple locations, it can be quite difficult to prove the ROI from local marketing campaigns. Very often marketers know that thing...

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By Pica9
on January 30, 2018

When introducing any kind of Marketing Resource Management (MRM) technology to the workforce, enterprise corporations must adhere to a few basic strat...

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By Pica9
on January 25, 2018

Ask any brand manager what the keys to marketing success are and you'll likely get more answers than what you probably bargained for. Among them, howe...

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By Pica9
on January 23, 2018

As a brand manager at a multi-location organization, one of the greatest challenges you face is keeping everyone up-to-date and on the same page with ...

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By Pica9
on January 18, 2018

As local affiliates focus on the day-to-day operations of their respective locations, corporate marketing teams are tasked with building, implementing...

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By Pica9
on January 16, 2018

For any corporate marketing team, improving the customer experience (CX) is a top priority in 2018. In fact, eConsultancy called CX the "most exciting...

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By Pica9
on January 11, 2018

At some point, brand managers will probably be faced with an uncomfortable question: why isn't my distributed brand growing as quickly as it could be?...

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By Pica9
on January 09, 2018

The world's most successful enterprises invest valuable time, energy and capital to construct out-of-this-world and highly engaging marketing campaign...

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By Pica9
on January 03, 2018

For any enterprise brand, driving local brand compliance is an integral component of the brand's local marketing strategy. In order to attract custome...

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By Pica9
on December 27, 2017

Every brand will be running some kind of holiday campaign this season. Consumers expect it and brands prioritize it. However, not every holiday campai...

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By Pica9
on December 21, 2017

The holidays are approaching quickly, and consumer spending is expected to rise to $678.75 billion [1]. These spending predictions come from a combina...

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By Pica9
on December 14, 2017

What do logos and legal copy have it common? Both elements are the cornerstones of any piece of marketing collateral. If local affiliates misuse eithe...

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By Pica9
on December 12, 2017

Global brands are increasingly realizing the value of local marketing. Recent studies reveal that some of the world’s most recognized brands, includin...

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By Pica9
on December 07, 2017

What makes a local marketing campaign truly effective? The most successful campaigns require careful planning and organization. And while no two succe...

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By Pica9
on December 05, 2017

There's still no disputing the power of print. In fact, recent surveys indicate that the ability to customize print templates is one of the most popul...

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By Pica9
on November 21, 2017

There's no disputing the marketing power of social media. Facebook continues to be the most widely used social media platform, attracting 79 percent o...

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By Pica9
on November 16, 2017

Today, the U.S. accounts for 53.2% of the global stock market. The U.S. market may be the largest, but it certainly isn't the only contender. As the d...

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By Pica9
on November 14, 2017

CMOs and marketing leaders at distributed brands have good reason to feel confident about the future. In 2017 more than ever, these marketers have cho...

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By Pica9
on November 09, 2017

The hospitality industry has grown to become one of the most highly competitive markets in the world today. In 2016, the U.S. travel and tourism indus...

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By Pica9
on November 07, 2017

For the world's largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight and direction needed to ide...

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By Pica9
on October 18, 2017

For distributed brands, one of the biggest opportunities and threats to business growth is delivering a consistent customer experience across franchis...

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By Pica9
on October 12, 2017

Print advertising isn’t going anywhere soon, especially not for restauranteurs. For the $799 billion restaurant industry, print collateral plays an in...

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By Pica9
on October 11, 2017

Personalization in marketing leads to an average sales lift of 19 percent. As brands work to create customized digital customer experiences, there’s a...

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By Pica9
on September 28, 2017

The majority of today’s brand managers at multi-location organizations have a positive outlook on the future. Recent surveys of marketers at large bra...

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By Pica9
on September 26, 2017

The local customer experience (CX) is a key concern for Chief Marketing Officers (CMOs), according to a soon-to-be-published new, 2017 Local Marketing...

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By Pica9
on September 21, 2017

If you’ve ever felt like your local marketing tools are an absolutely perfect fit for your brand, you’re in a very small (lucky) minority. The vast ma...

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By Pica9
on September 19, 2017

Many of the world’s most successful organizations have unlocked the secret of scaling up. Franchises like McDonald’s, 7-11, and The UPS Store have fig...

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By Pica9
on September 14, 2017

Digital marketing isn’t optional in 2017. The average organization today dedicates 30 percent of their marketing spend toward online distribution chan...

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By Pica9
on September 06, 2017

Organizations today are experiencing a technological revolution, which has been described as the age of “digital transformation.” As enterprise brands...

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By Pica9
on August 22, 2017

We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and ...

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By Pica9
on August 18, 2017

Today’s marketing managers are facing pressure to produce more content and marketing assets than ever before. Not only are marketing teams asked to cr...

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By Pica9
on August 17, 2017

Named the #1 Casual Dining Brand in the Nation's Restaurant News' "Consumer Picks Report," The Melting Pot operates 135 restaurants across 35 States, ...

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By Pica9
on August 15, 2017

Amalia, a small-town franchisee of an internationally-known brand, stared at her operations spreadsheets and sighed quietly. It had been a rough quart...

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By Pica9
on August 08, 2017

Today’s brands need digital marketing. Modern consumers are “mobile-first,” or using their smartphones as a primary tool for connecting with the compa...

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By Pica9
on August 03, 2017

The cost of non-compliance is always high, and most likely much higher than you think. Recent legal action by the U.S. Federal Trade Commission (FTC) ...

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By Pica9
on August 01, 2017

A decade ago, marketing resource management (MRM) technology was the platform of choice for enterprise organizations. Today, the enterprise marketing ...

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By Pica9
on July 27, 2017

For 26 percent of today's marketers, identifying the right technologies for managing people, processes, and resources is a primary challenge. For bran...

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By Pica9
on July 20, 2017

As a distributed brand marketer, you're under pressure to create meaningful conversations with many different types of customers. To create meaningful...

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By Pica9
on July 11, 2017

Today’s marketers are investing more in digital marketing than they were a decade ago, yet there is little reason to believe that print, or other form...

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By Pica9
on July 06, 2017

If there's any business that can't afford inconsistency, it's a hair salon. While brand consistency is the cornerstone of customer loyalty for any bra...

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