I recently sat in on a beta-user training session with a Pica9 customer in the banking industry, to see how their power users responded to the launch ...

It’s no secret that the universe of marketing technology options has exploded in the past decade, making it difficult for teams to sort through the op...

What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...

What is Franchise Marketing? Franchise Marketing is the set of disciplines and tactics that franchise brand managers and their in-house creative teams...

By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...

Veterans in advertising in marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless ...

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...