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By Pica9 on July 19, 2021

6 Proven Ways to Make Your Regional Marketing More Efficient

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By Kevin Groome
on July 14, 2021

If you’re involved with content creation, you’ve probably already heard the rising chorus of enthusiasm for modular content—that is, small content com...

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By Kevin Groome
on July 12, 2021

Mention the term “marketing collateral” to most people, and the image that comes to mind is of a printed brochure. Multiple pages. Sophisticated desig...

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By Pica9
on June 28, 2021

With customer journeys becoming more self-directed than ever before, the importance of marketing collateral—once seen as a handmaiden to the flashier ...

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By Kevin Groome
on June 01, 2021

Our post on barriers to brand-to-local success generated a lot of discussion in the CampaignDrive admin community. I heard from designers who talked a...

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By Pica9
on May 11, 2021

Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

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By Kevin Groome
on May 05, 2021

In my role as Chief Evangelist for Pica9, I encounter hundreds of companies every year that are intent on improving their brand-to-local support and e...

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By Parris Johnson
on May 02, 2021

Want to learn the secrets of how successful brand managers strike a balance of control & flexibility with marketing collateral templates for local dea...

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