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By Pica9 on October 26, 2020

What Is Brand Compliance?

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By Kevin Groome
on October 05, 2020

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...

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By Kevin Groome
on September 28, 2020

Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

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By Pica9
on September 17, 2020

We know it can be hard to know if you're succeeding in supporting your national brand with a Marketing Asset Portal.

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By Pica9
on August 13, 2020

There comes a time in every designer’s life when a request for an “update” or a “tweak” or a “version” of an existing design—whether it's a flyer, or ...

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By Kevin Groome
on July 27, 2020

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance Bran...

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By Kevin Groome
on June 30, 2020

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Pica9
on June 15, 2020

Over the past two decades, we've studied DAM usage across more than 250,000 businesses, from mom and pop retailers and franchisees, to the in-house ag...

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