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By Pica9 on November 02, 2022

7 Reasons Why Distributed Brand Resource Management Matters

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By Pica9
on October 21, 2022

Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...

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By Kevin Groome
on October 10, 2022

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

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By Pica9
on October 05, 2022

Today's consumers expect a lot from a brand's marketing. McKinsey research calls today's climate the "on-demand" era and states that customers expect ...

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By Pica9
on October 05, 2022

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

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By Lauren Prentiss
on September 12, 2022

The digital asset management market is growing at a rate of 18.4% each year. It’s steadily becoming one of the most important resources for businesses...

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By Pica9
on September 12, 2022

Today, Digital Asset or Brand-Asset Management systems come in all shapes and sizes—from free file-sharing tools to multi-million dollar software suit...

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By Pica9
on September 07, 2022

If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between c...

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