Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

If a world-renowned expert in astronomy were to make a prediction about our celestial future, there's a good chance that this expert would be wrong.

From franchise owners to dealers, you know the success of your brand lies in the hands of your front line associates. Learn how you can win the hearts...

I recently sat in on a beta-user training session with a Pica9 customer in the banking industry, to see how their power users responded to the launch ...

It’s no secret that the universe of marketing technology options has exploded in the past decade, making it difficult for teams to sort through the op...

What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...

What is Franchise Marketing? Franchise Marketing is the set of disciplines and tactics that franchise brand managers and their in-house creative teams...