Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

We know it can be hard to know if you're succeeding in supporting your national brand with a distributed marketing platform.  

There comes a time in every designer’s life when a request for an “update” or a “tweak” or a “version” of an existing design happens once too often.

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance Bran...

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

Over the past two decades, we've studied DAM usage across more than 250,000 businesses, from mom and pop retailers and franchisees, to the in-house ag...

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to  build a strong business with its support....