The digital asset management market is growing at a rate of 18.4% each year. It’s steadily becoming one of the most important resources for businesses...

Today, Digital Asset or Brand-Asset Management systems come in all shapes and sizes—from free file-sharing tools to multi-million dollar software suit...

If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between c...

What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...

  The most successful distributed brand managers know that local marketing is a necessary part of a national and global marketing strategy, as consume...

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...