At the start of every year, it's always a good idea to review your franchise management tech stack. According to recent studies, U.S. companies waste an average of $247 per desktop on unused or rarely used software. Nationally, the total cost of wasted technology amounts to nearly $30 billion per year.
It's easy to add new software, but when you don't keep track of what you have or how it's being used, you can end up spending a lot of money on franchise management solutions that no one actually uses.
So, during your annual software review, ask yourself – what's worth keeping and what can you afford to let go? In this article, we'll share the top franchise management solutions that are absolutely worth the investment this year.
5 Franchise Management Solutions Worth Investing in This Year
As a recognized brand management software provider, we've partnered with hundreds of industry-leading multi-location brands. Many of these brands manage a complex network of franchise management solutions.
Here are the top five franchise management solutions to try this year:
1. Franchisee On-Boarding Tools
The fact is, effective franchise on-boarding will set your multi-location brand up for success. An on-boarding experience affords you the opportunity to equip owners, managers, and employees with the resources needed to orchestrate effective franchise management.
2. Digital Asset Management Tools
If you haven't heard, distributed digital asset management is an emerging category of technology solutions utilized by the world's most powerful multi-location brands. These tools enable brands to store, manage, and realize the maximum value of marketing collateral.
For more than a decade, we've offered an expert brand management solution that integrates perfectly with most distributed digital asset management systems. In seconds, local affiliates can access ready-to-use marketing templates and add simple touch of local flavor – it's that easy! The most popular digital asset management tools are: WebDAM, MediaValet, and Percolate.
3. Brand Management Tools
There's a reason why more multi-location brands partner with us to orchestrate effective brand and marketing management. Our tool helps world-class, multi-location brands market and sell effectively. We understand the complexity of multi-location marketing and empower franchisees to leverage the brand locally through ready-to-go print and digital marketing templates.
Additionally, our tool enables brands to eliminate one-off design requests or manually iterations. This gives brands the opportunities to push to market in moments; not days or weeks. To get started, request a free demo.
4. Customer Relationship Management Tools
According to Salesforce, the world's largest customer relationship management (CRM) provider, CRM is a "technology for managing all of your company's relationships and interactions with customers and potential customers." Ultimately, this software can be used to drive serious revenue growth.
5. Internal Communication Tools
Finally, franchised organizations routinely rely on internal communications tools. From customer service requests to fulfilling online orders, internal communications tools allow management, employees, and other stakeholders to communicate with one another. There are plenty of great communications tools designed to meet the specific needs and requirements of your multi-location business including: Slack, Basecamp, and Zoom.
Achieve Franchise Management Mastery in 2020
The success of your multi-location brand relies on effective local marketing campaigns. Of course, this is often easier said than done. To create better local marketing campaigns and avoid overspending on ineffective franchise management tools, we recommend partnering with a recognized franchise software provider.
To get started, we recommend requesting a product demo. Learn how industry-leading brands use our software to build and distribute print and digital marketing templates to local affiliates!