When your brand's digital assets are poorly managed, wasted time, money, and effort can put a serious strain on any marketing team's budget. Unfortunately, this is a common theme among enterprise brands. In many cases, brands partner with digital asset management vendors to optimize the creation and use of content, saving valuable time and resources in the process.
As the number of people in an organization increases, the number of digital media assets needed for marketing, sales, and external communications grows exponentially. Brand managers for enterprise brands need to deal with these large volumes of digital assets across numerous business locations.Unfortunately, managing terabytes of images, print advertisements, web content, emails, and other marketing assets isn't easy. These enterprise organizations need robust digital media asset management processes and tools to keep data organized, make searching for media assets easy, and to shorten the time it takes to produce content. In these scenarios, a digital asset management solution is ideal.
Top 5 Digital Asset Management Vendors For Enterprise Brands
To be clear, the digital asset management vendors are not just delivering marketing-specific software. Instead, these vendors are delivering true enterprise digital asset management solutions designed to cover the full scope of creative management.
In your search for an ideal digital asset management vendor, prioritize the providers on our comprehensive list. Of course, if you have any additional questions or concerns, our brand management experts are on-hand to point you and your business towards immediate and sustained asset management.
Aprimo is your customer experience command center. From content and operations to tracking and performance, Aprimo enables enterprise marketers to optimize the brand experience through on-demand asset management and delivery. This digital asset management tool helps enterprises leverage content to deliver highly personalized and engaging customer experiences at scale. Aprimo makes it easy to create and deliver the right content at the right time to the right audience.
Cognizant AssetSERV is designed to help enterprises management end-to-end content lifecycles. Features include sophisticated cataloging, customizable metadata, faster discovery, content distribution engines, collaboration tools, and the ability to integrate with a number of other tools. This cloud-based asset management as a service platform enables seamless access for global enterprise clients.
3. Media Beacon
Media Beacon is an enterprise digital asset management tool that's often described as one of the more flexible options within its class. With a focus on brand management for centralized corporations, Media Beacon's technology allows brands to create seamless omnichannel experiences with a focus on consistency. Features include master media asset versioning and sensitive versioning. Media Beacon is ideal for brands that benefit from having one system that can handle multiple media types including digital and video.
OpenText Media Management is designed to act as the central enterprise hub for rich media management, marketing, sales, communications, and all other aspects of the enterprise organization's creative assets. This simple and powerful user interface facilitates fast search and file access through automated metadata tagging. Additional features include rights management and direct access to publishing tools. With a focus on WCM/CMS industries, OpenText is a hallmark of web-based digital asset strategies for companies including AAA Northern California, AGFA Healthcare, and more.
Adobe Experience Manager is a digital media asset management vendor with digital asset management tools designed to fit into a team's existing processes and workflows while acting as a centralized repository for an enterprises' digital assets. Among enterprise digital asset management, Adobe's most unique feature has to be the native integration with the Creative Cloud tools which they can really provide.
This brings the added value that design teams can stay involved in the tools they use every day and don't always have to break process/workflow to find the asset they need. Other features include search and metadata management, dynamic media support, and the ability to provide personalized media experiences to global audiences of customers.
The Best Digital Asset Management Vendor for Enterprise Marketing
The enterprise digital asset management vendors on this list are great for keeping corporate files in check, but when it comes to delivering enterprise marketing and design specific tools and functionalities, CampaignDrive is an ideal marketing solutions vendor for many enterprise and multi-location brands.
CampaignDrive is a distributed marketing platform that goes above and beyond standard digital asset management. The platform provides franchise and enterprise brands with a holistic approach to marketing management. Our experts understand the bridge between corporate and local marketing goals, behaviors, needs, and objectives. We've created a product to align those pains and values.
To learn more, we recommend downloading our free guide. This guide introduces a new category of distributed digital asset management and explains how these systems enable marketers to scale brand-compliant marketing to their agents, dealers, and franchise networks worldwide.