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About Pica9

Pica9 supports national brands and empowers CampaignDrive users in achieving local marketing greatness.

Born in the studio

Pica9 started in the world of the ad agency studio, where for generations graphic artists struggled to resize and localize ads to fit columns as narrow as nine picas, or 1.5”. Pica9 was born and now embodies the precision we believe brand management demands and local establishments deserve.

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A platform built on decades of experience

Pica9 has been working with major brands to solve the complex challenges associated with local marketing for more than 20 years.  Based on that experience, we developed the CampaignDrive platform to help brands scale their support for local marketing efforts across hundreds or even thousands of locations in a manner that promotes efficiency and ensures brand consistency.

Leadership in local marketing technology

Pica9 traces its roots to the beginning of this category in marketing technology. Recognized by numerous industry analysts, we have launched an ongoing series of innovations, including unique approaches to dynamic sizing, digital asset management, content management, and self-service template composition.  

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  • The Product Management team is dedicated to creating superior products for our customers. We are a group of creative thinkers who are value-driven, agile, and open-minded. We put user experience at the forefront and are dedicated to finding creative ways to solve our customer’s challenges.
    Product Management
  • Our engineering team is dedicated to building innovative local marketing technologies that deliver enhanced value for our clients. We approach development using agile methodologies and principles to continuously improve CampaignDrive and fulfill business requirements.
    Engineering
  • The mission of the Production department is to build intelligent and innovative template architectures and content management solutions that help our customers maintain brand integrity while providing local marketers with the optimal combination of flexibility and ease of use.
    Production
  • The Customer Success team is focused on ensuring all customers realize the value of CampaignDrive. Customer Success Managers (CSMs) meet with customers regularly to evaluate progress against their goals and address any business changes that may affect CampaignDrive.
    Customer Success
  • The Pica9 Marketing team plays a fundamental role in developing positioning and strategy as well as promoting CampaignDrive. Through research, we work to understand industry challenges, and where we can provide the most value with our product.
    Marketing
  • The Sales team's mission is to understand the evolving local marketing needs and challenges of multi-location brands, and to help define the best application of CampaignDrive to those needs. We aim to achieve a partnership with our customers that goes beyond a conventional vendor relationship, to deliver exceptional value.
    Sales
  • The Leadership team at Pica9 is a passionate, driven group focused on building excellence into Pica9. Whether it is our people, our products or our go-to-market strategy and execution, the Leadership team understands that there are always opportunities to learn and grow and that tomorrow represents an opportunity to be better with everything we do.
    Leadership
  • The objective of the Finance & Admin team is to serve as a partner to Pica9's various departments and customers. We provide transparency into the performance of the business, identifying and mitigating points of risk and helping to budget and forecast for future growth.
    Finance & Admin
  • Customer
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The Local Marketing Playbook
Is inconsistent branding across locations negatively affecting customer experience and your company's bottom line?
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Our landing page generator is a game changer for our local marketing teams. It makes them more nimble and responsive — and saves tons of cash at the same time!

De Vere hotels are unique, each distinctive in its own way. CampaignDrive empowers each property to build creative around their unique character, while maintaining the overarching De Vere values and brand standards.

It has been great to see the growth in the portal month to month, and wouldn’t be possible without the help from the entire Pica9 team.

With CampaignDrive, we can easily support our dealers with co-branded materials to represent both Marvin and the dealer. The platform allows for non-editable parameters to ensure branding is consistent, such as font, colors, and sizing, while accommodating for customization for each dealer including their name, logo, tag line, contact information.

The CampaignDrive tool is incredible. Our franchisees have been ecstatic with it since day one. And for the team at HQ? The admin tools are a dream!

Meghan D, Senior Content Strategist at Marriott International
James P, Director of Marketing at De Vere Hotels
Nikki Nielson, Team Lead at Polaris
Lisa Morse, Senior Manager, Marketing Services at Marvin
Mark Newlin, Manager of Marketing Technology at Frontburner Brands