Is your business experiencing rapid growth and struggling to keep up with local franchise locations? If you answered yes, keep reading to learn how the most successful brands scale and achieve distributed marketing success.
At the start of 2019, there were 6,161 Taco Bell franchises in the U.S., up from 4,259 in 2009. That's an additional 1,902 franchise locations in just a few years.
What's the secret to this franchise brand's success?
In many ways, it starts with marketing. Last year, Taco Bell rolled out plenty of great digital marketing campaigns, including Steal a Base, Steal a Taco. In its seventh consecutive year partnering with MLB, Taco Bell offered its consumers free Doritos Locos tacos for each stolen base during the World Series. Additionally, Taco Bell partnered with BetMGM to allow consumers to wager real money on what player they think will seal the first base of the World Series. Through the first five games this year, an average of 11.6 million viewers tuned in.
That's a lot of tacos.
The fact is, a marketing campaign like this is only as strong as the franchise marketing solutions and systems used to activate it.
5 Franchise Marketing Solutions for Distributed Brands
The problem is that there are a ton of local franchise marketing solutions out there. How do you know what franchise marketing solution is right for your brand?
At a minimum, your growing franchise should invest in the following:
1. Customer Relationship Management Solution
A customer relationship management solution enables users to manage the brand's relationship with customers. Use this tool to store customer and prospect contact information, identify marketing and sales opportunities, and manage communications and outreach campaigns.
According to recent reports, customer relationship management will be one of the largest areas of enterprise spending by 2021. Many brands will prioritize market leaders like HubSpot, ZoHo, and Salesforce. Many of these customer relationship management solutions integrate seamlessly with our brand management tool, enabling users to develop high-value creative with dynamic information.
To learn more about our powerful integrations, we recommend requesting a demo.
An email marketing solution enables brand managers and marketers to orchestrate email marketing programs. From designing and building customized email templates to creating a segmented list of contacts, most email marketing solutions come packed with hundreds of great features.
As a complementary tool to most email marketing solutions, our solution helps to deliver email marketing compliance across the distributed network. Build pre-approved marketing templates with specially configured rules baked right in. From there, allow your affiliates to run wild with local customizations – it's that easy!
3. Social Media Management Solution
A social media management solution gives stakeholders the means to deliver and manage marketing activities via social media. In most cases, these tools work to simplify some of the processes – scheduling, reporting, audience engagement – surrounding social media.
There are hundreds of great social media management solutions purpose-built to support the unique needs of your franchise. Most franchise owners and marketers prioritize popular social media management solutions including Buffer, Hootsuite, MeetEdgar, and CoSchedule.
4. Brand Management Solution
CampaignDrive is a leading SaaS brand management and marketing platform that transforms your brand assets into creative, dynamic, and ready-to-use templates. These templates can then be sent to every franchised location and localized. Without a single SaaS platform, companies are stuck in endless systems and manual workflows, struggling to keep local franchisees on-brand.
We've developed a solution that enables brands to scale through consistent, on-brand, customized marketing materials across every single location. Let us show you how our software serves key stakeholders including administrators, brand managers, graphic designers, and local users.
5. Content Management Solution
Finally, your franchise should absolutely invest in a content management solution. According to experts, content is one of the most valuable marketing opportunities for growing franchises. These types of solutions enable brand managers and marketers to create, store, and distribute high-value marketing content. Beyond building brand awareness and increasing sales, content is a major part of any search engine optimization program.
"By leveraging reviews and content tailored to the specific community and customer base, it increases the likelihood that your franchise location will display in the search engine results page when a potential customer conducts a local or mobile search," reports Jeff Pruitt, contributor at Inc.
CampaignDrive Powers Distributed Franchise Brand Marketing
As an industry-leading franchise brand management solution, we've worked alongside some of the most powerful distributed brands including Marriott, The Melting Pot, Polaris, and many others.
"It has been great to see the growth in the portal month to month, and it wouldn't be possible without the help from the entire CampaignDrive team," said Nikki Nielson, Team Lead at Polaris.
Are you ready to start your own franchise brand management journey?