--- title: Local Marketing Blog for Brands | CampaignDrive | Parris Johnson description: Content Marketing Strategist at CampaignDrive by Pica9. --- ![Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) Parris Johnson Content Marketing Strategist at CampaignDrive by Pica9. [**](https://www.linkedin.com/in/parris-johnson-28298b13a/) [Blog](https://www.pica9.com/blog) [ Categories ](https://www.pica9.com/blog/author/parris-johnson#) **Browse All Categories** - [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) - [Brand Management](https://www.pica9.com/blog/topic/brand-management) - [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) - [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) - [Distributed Marketing](https://www.pica9.com/blog/topic/distributed-marketing) - [Brand Consistency](https://www.pica9.com/blog/topic/brand-consistency) - [Marketing Pro-Tips](https://www.pica9.com/blog/topic/marketing-pro-tips) - [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) - [Brand-to-Local Marketing](https://www.pica9.com/blog/topic/brand-to-local-marketing) - [Brand Templating](https://www.pica9.com/blog/topic/brand-templating) - [The Creative Operations Podcast](https://www.pica9.com/blog/topic/the-creative-operations-podcast) - [In-House Marketing](https://www.pica9.com/blog/topic/in-house-marketing) - [Press Release](https://www.pica9.com/blog/topic/press-release) - [User Adoption](https://www.pica9.com/blog/topic/user-adoption) - [Modular Content](https://www.pica9.com/blog/topic/modular-content) - [Best franchise marketing tools,](https://www.pica9.com/blog/topic/best-franchise-marketing-tools) - [Consistent Branding for Franchises](https://www.pica9.com/blog/topic/consistent-branding-for-franchises) - [Franchise marketing automation](https://www.pica9.com/blog/topic/franchise-marketing-automation) - [Information Security](https://www.pica9.com/blog/topic/information-security) - [Marketing Automation Tools](https://www.pica9.com/blog/topic/marketing-automation-tools) - [AI brand governance](https://www.pica9.com/blog/topic/ai-brand-governance) - [Email automation for franchises,](https://www.pica9.com/blog/topic/email-automation-for-franchises) - [Encourage Brand Compliance](https://www.pica9.com/blog/topic/encourage-brand-compliance) - [Establish Clear Brand Standards](https://www.pica9.com/blog/topic/establish-clear-brand-standards) - [Franchise Engagement Strategies](https://www.pica9.com/blog/topic/franchise-engagement-strategies) - [Franchise Operational Efficiency](https://www.pica9.com/blog/topic/franchise-operational-efficiency) - [Real-Time Customer Engagement](https://www.pica9.com/blog/topic/real-time-customer-engagement) - [Social media automation for franchises,](https://www.pica9.com/blog/topic/social-media-automation-for-franchises) - [Templatize Marketing Assets](https://www.pica9.com/blog/topic/templatize-marketing-assets) - [Top CRM tools for franchises,](https://www.pica9.com/blog/topic/top-crm-tools-for-franchises) - [brand compliance](https://www.pica9.com/blog/topic/brand-compliance) - [crm software for franchise owners](https://www.pica9.com/blog/topic/crm-software-for-franchise-owners) - [distributed marketing AI](https://www.pica9.com/blog/topic/distributed-marketing-ai) - [franchise marketing software](https://www.pica9.com/blog/topic/franchise-marketing-software) - [governed AI marketing](https://www.pica9.com/blog/topic/governed-ai-marketing) - [project managrment tools for marketing](https://www.pica9.com/blog/topic/project-managrment-tools-for-marketing) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on May 02, 2021 [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) ## Creating and Managing Marketing Collateral Templates Local Dealers Love [Read More](https://www.pica9.com/blog/creating-managing-marketing-collateral-templates-local-dealers-love) [![](https://www.pica9.com/hubfs/Blog%20Featured%20Image%20copy%207.jpg) Read More ](https://www.pica9.com/blog/creating-managing-marketing-collateral-templates-local-dealers-love) [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) ## [Creating and Managing Marketing Collateral Templates Local Dealers Love](https://www.pica9.com/blog/creating-managing-marketing-collateral-templates-local-dealers-love) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on May 02, 2021 Want to learn the secrets of how successful brand managers strike a balance of control & flexibility with marketing collateral templates for local... [Read More](https://www.pica9.com/blog/creating-managing-marketing-collateral-templates-local-dealers-love) [![](https://www.pica9.com/hubfs/Blog%20Featured%20Image%20copy%2015.jpg) Read More ](https://www.pica9.com/blog/the-benefits-of-cloud-based-digital-asset-management-) [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) ## [The Benefits of Cloud-Based Digital Asset Management](https://www.pica9.com/blog/the-benefits-of-cloud-based-digital-asset-management-) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on July 28, 2020 Cloud-based digital asset management provides companies with a secure and easy way to manage assets online. For businesses with multiple locations, di... [Read More](https://www.pica9.com/blog/the-benefits-of-cloud-based-digital-asset-management-) [![](https://www.pica9.com/hubfs/Blog%20Featured%20Image%20copy%207.jpg) Read More ](https://www.pica9.com/blog/3-tips-for-implementing-a-franchise-marketing-system) [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) ## [3 Tips for Implementing a Franchise Marketing System](https://www.pica9.com/blog/3-tips-for-implementing-a-franchise-marketing-system) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on July 13, 2019 Franchise marketing systems are becoming more important to corporations with multiple locations. Franchise marketing has traditionally been a corporat... [Read More](https://www.pica9.com/blog/3-tips-for-implementing-a-franchise-marketing-system) [![](https://www.pica9.com/hubfs/Copy%20of%20Copy%20of%20iStock-668589296_super.jpg) Read More ](https://www.pica9.com/blog/franchise-marketing-ihops-consistent-campaigns-boosted-burger-sales) [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) ## [Franchise Marketing: IHOP’s Consistent Campaigns Boosted Burger Sales](https://www.pica9.com/blog/franchise-marketing-ihops-consistent-campaigns-boosted-burger-sales) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on April 10, 2019 How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns [Read More](https://www.pica9.com/blog/franchise-marketing-ihops-consistent-campaigns-boosted-burger-sales) [![](https://www.pica9.com/hubfs/16x9How%20Chipotle%20Influenced%20Their%20Brand%20Reputation%20And%20Impacted%20Revenue%20In%203%20Months.jpg) Read More ](https://www.pica9.com/blog/how-chipotle-influenced-their-brand-reputation-and-impacted-revenue-in-3-months) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [How Chipotle Influenced Their Brand Reputation And Impacted Revenue In 3 Months](https://www.pica9.com/blog/how-chipotle-influenced-their-brand-reputation-and-impacted-revenue-in-3-months) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on March 04, 2019 How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ... [Read More](https://www.pica9.com/blog/how-chipotle-influenced-their-brand-reputation-and-impacted-revenue-in-3-months) [![](https://www.pica9.com/hubfs/16x9d.jpg) Read More ](https://www.pica9.com/blog/digital-marketing-in-2019-trends-to-look-out-for) [Distributed Marketing](https://www.pica9.com/blog/topic/distributed-marketing) ## [Digital Marketing in 2019: Trends To Look Out For](https://www.pica9.com/blog/digital-marketing-in-2019-trends-to-look-out-for) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on January 17, 2019 Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral. [Read More](https://www.pica9.com/blog/digital-marketing-in-2019-trends-to-look-out-for) [![](https://www.pica9.com/hubfs/iStock-638219556_super-web.jpg) Read More ](https://www.pica9.com/blog/5-habits-that-make-for-effective-content-marketing-blog) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [5 Habits That Make For Effective Content Marketing](https://www.pica9.com/blog/5-habits-that-make-for-effective-content-marketing-blog) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on October 17, 2018 Content Marketing can increase brand advocacy and awareness, not to mention customer engagement. Are you putting out the most effective marketing cont... [Read More](https://www.pica9.com/blog/5-habits-that-make-for-effective-content-marketing-blog) [![](https://www.pica9.com/hubfs/black-business-computer-296115-1.jpg) Read More ](https://www.pica9.com/blog/3-dam-articles-you-should-have-read-already) [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) ## [3 DAM Articles You Should Have Read Already](https://www.pica9.com/blog/3-dam-articles-you-should-have-read-already) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on October 09, 2018 Everything Local Marketers Need To Know About Digital Asset Management [Read More](https://www.pica9.com/blog/3-dam-articles-you-should-have-read-already) [All posts](https://www.pica9.com/blog/all) [Next](https://www.pica9.com/blog/author/parris-johnson/page/2) ##### Get updates Subscribe to our Blog to receive insights in your inbox. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1072593219/?value=0&guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=1097986&fmt=gif)