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By Pica9 on December 04, 2019

6 Frustrating Problems of Franchise Brand Management

Are you interested in investing in a franchise brand management solution? Even though we sell a SaaS brand management tool, we aren't blind to the problems that multi-located businesses face when it comes to leveraging these solutions.

For more than two decades, we've enabled industry-leading brands to scale through consistent, on-brand, and customized marketing materials across every location. During that time, hundreds of corporate leaders, brand managers, graphic designers, and affiliates have shared their brand management frustrations with us.

Our last brand management solution couldn't help us solve for X.

We loved X about our last brand management tool but hated Y.

If only our current brand management solution did Z.

In this article, we're going to be open about these common franchise marketing problems that these stakeholders face. Use this information to guide your brand management software investment decision-making.

franchise marketing playbook

6 Frustrating Problems of Franchise Brand Management

Even if you're hesitant about investing in a franchise brand management solution, we recommend speaking with a member of our customer support team. Our team members are well-equipped to answer your questions and concerns.

Before you begin, here are the seven most common problems with franchise brand management software:

1. No Self-Service Option

Trying to run a brand management solution without a self-service option is like buying gas in New Jersey – drivers (end users) must rely on an attendant (system administrator) just to make it all work.

Unfortunately, some brand management solutions come without a self-service option, making it difficult for local affiliates to access creative on their own time. What about brand managers and graphic designers? Without a self-service option, these stakeholders must check-in with system administrators in order to upload or manipulate creative. This can cause significant disruption across the entire network.

Why don't you just let everyone pump their own gas? Our self-service brand management solution allows local users to access creative, customize based on location, and download, print, or activate creative whenever they need it. if templates are dynamically customized, or there are options for the end user to choose from (heading, image, content, etc.) then the template can be pre-approved. But if they can add their own image/copy, then it can initiate an approval loop.

Related Article: The In-House Agency Cometh

2. Difficulty Using the Software

There's nothing worse than investing in a brand management solution only to find out that you need to spend an additional 40-60 hours on system on-boarding and training. Unfortunately, difficult to use software is one of the biggest sources of frustration when it comes to brand management.

Our brand management software is simple to use and easy to manage. Our training and support teams are always available to guide you towards successful system adoption. Additionally, when you don't have the resources available or are tight for time, our managed service options are available to step in and do it for you.

campaigndrive preview

3. No Visibility in Usage Metrics

Are you having difficulty analyzing campaign effectiveness? Most brand management solutions underdeliver when it comes to asset usage metrics. Our solution allows users to analyze, collaborate, optimize, and reuse brand creative with access to powerful reporting tools including:

Summarize: Summary of marketing campaigns and creative across all locations provides full visibility into popular campaigns, introducing inspiration into other markets and enabling duplication of successful campaigns.

User logins: Understand logins and usage across locations, recognize top and bottom performers, and create benchmarks for success.

Dashboards and graphs: Data is represented in multiple formats including dashboards, lists and graphs, to enable visual and comparative analysis.

Export: Export reports into multiple formats including CSV and images, to share, present, and combine with other data for additional analysis, and predictive intelligence.

4. High Costs

Unfortunately, some brand management providers nickel and dime customers for every feature and request. Over time, these costs can really add up. Our unique pricing model is based on the value that your brand achieves through it.

Enjoy access to:

  • Jumpstart packages designed to maximize system effectiveness
  • Ongoing system training and support

To get started, we recommend requesting a free demo.

5. SaaS vs. On-Premise

There are a few unique variations between SaaS and on-premise brand management software. Most organizations today prefer SaaS brand management over on-premise or other hybrid solutions. In fact, according to recent reports, worldwide SaaS revenues are expected to reach $113.1 billion by 2021, a 30% increase from 2019.

The benefits of SaaS include:

  • No dedicated IT resources
  • The flexibility of self-service marketing
  • An integrated, complete solution
  • Routine updates and maintenance

Related: 3 Reasons Brand Managers Need SaaS Local Marketing Automation

6. Zero Adoption

The average franchise operator, hotel manager, and agency owner is not a marketing expert. As such, system adoption is a real pain point that brand managers experience frequently.

The key to getting people to actually use the software is to make it simple and easy to understand. Give these stakeholders plenty of resources – training, fact sheet – and tools to help them use the system (and the materials you provide).

Achieve Franchise Brand Management Success With CampaignDrive

For busy corporate stakeholders, brand managers, graphic designers, and local marketers within the distributed environment, a SaaS brand management solution like ours is ideal. CampaignDrive is designed for the unique needs of your distributed organization. Additionally, our convenient, easy-to-use, and customizable templating, permissions, and reporting features can take your brand to the next level.

To get started, we recommend requesting a free demo.

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EMT Playbook Cover-1

For many industry-leading brands, Enterprise Marketing Technology (EMT) tools enable teams to track, plan, and execute marketing. Check out this blueprint from the experts at Forrester to help your multi-located brand create an enterprise marketing strategy like no other.

Published by Pica9 December 4, 2019