Mention the term “marketing collateral” to most people, and the image that comes to mind is of a printed brochure. Multiple pages. Sophisticated desig...

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

If I had to name one type of job that has a tendency to get on the nerves of studio professionals, I’d put my money on the last minute advertising res...

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance ...

One of the first industries to grace our doorstep here at Pica9 was insurance (property, casualty, life, and health all). It didn't take us long to un...

Having worked with a range of healthcare systems—from 400 to 40,000 healthcare practitioners—we’ve identified a few “must-have” marketing support mech...