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Kevin Groome Kevin Groome
Founder, Pica9
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By Kevin Groome on June 02, 2023

Hospitality Brand Management: Building Brand Equity For Hotel Companies

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By Kevin Groome
on June 02, 2023

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

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By Kevin Groome
on January 03, 2023

Mention the term “marketing collateral” to most people, and the image that comes to mind is of a printed brochure. Multiple pages. Sophisticated desig...

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By Kevin Groome
on December 21, 2022

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance ...

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By Kevin Groome
on October 10, 2022

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

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By Kevin Groome
on July 08, 2022

If I had to name one type of job that has a tendency to get on the nerves of studio professionals, I’d put my money on the last minute advertising res...

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By Kevin Groome
on May 07, 2022

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

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By Kevin Groome
on August 30, 2021

One of the first industries to grace our doorstep here at Pica9 was insurance (property, casualty, life, and health all). It didn't take us long to un...

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