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Kevin Groome Kevin Groome
Founder, CampaignDrive
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By Kevin Groome on May 05, 2021

4 Obstacles to Better Brand-to-Local Marketing

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By Kevin Groome
on May 05, 2021

In my role as Chief Evangelist for Pica9, I encounter hundreds of companies every year that are intent on improving their brand-to-local support and e...

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By Kevin Groome
on April 15, 2021

So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they ...

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By Kevin Groome
on March 17, 2021

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

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By Kevin Groome
on January 13, 2021

I recently sat in on a beta-user training session with a Pica9 customer in the banking industry, to see how their power users responded to the launch ...

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By Kevin Groome
on December 15, 2020

By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...

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By Kevin Groome
on October 05, 2020

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...

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By Kevin Groome
on September 28, 2020

Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

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By Kevin Groome
on July 27, 2020

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance Bran...

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