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Kevin Groome Kevin Groome
Founder, Pica9
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By Kevin Groome on August 30, 2021

Modular Content Makes Insurance Marketing Workflows Fast and Foolproof

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Picture of Kevin Groome
By Kevin Groome
on August 30, 2021

One of the first industries to grace our doorstep here at Pica9 was insurance (property, casualty, life, and health all). It didn't take us long to un...

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By Kevin Groome
on August 27, 2021

Having worked with a range of healthcare systems—from 400 to 40,000 healthcare practitioners—we’ve identified a few “must-have” marketing support mech...

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By Kevin Groome
on August 27, 2021

According to expert estimates, close to 75% of hotel demand is driven by online activity. For decades now, leading hotel companies like Marriott Inter...

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By Kevin Groome
on August 26, 2021

With a library of more than 2000 menu items, The Melting Pot needed to empower their 132 locations to assemble menus that were on-brand, and filled wi...

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By Kevin Groome
on August 25, 2021

One of Pica9's oldest customers (no pun intended) is a leader in the senior-living and assisted-living categories. Over the years, we learned a lot ab...

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By Kevin Groome
on August 25, 2021

Back in 2008, as the world was heading into the financial meltdown, we began working with a leading wealth management firm to help streamline local ma...

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By Kevin Groome
on July 14, 2021

If you’re involved with content creation, you’ve probably already heard the rising chorus of enthusiasm for modular content—that is, small content com...

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By Kevin Groome
on July 12, 2021

Mention the term “marketing collateral” to most people, and the image that comes to mind is of a printed brochure. Multiple pages. Sophisticated desig...

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