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Kevin Groome Kevin Groome
Founder, Pica9
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By Kevin Groome on January 03, 2023

The Changing Face of Marketing Collateral: 4 Steps You Should Take To Keep Up

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By Kevin Groome
on January 03, 2023

Mention the term “marketing collateral” to most people, and the image that comes to mind is of a printed brochure. Multiple pages. Sophisticated desig...

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By Kevin Groome
on October 10, 2022

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

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By Kevin Groome
on July 08, 2022

If I had to name one type of job that has a tendency to get on the nerves of studio professionals, I’d put my money on the last minute advertising res...

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By Kevin Groome
on May 07, 2022

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

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By Kevin Groome
on December 21, 2021

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance ...

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By Kevin Groome
on August 30, 2021

One of the first industries to grace our doorstep here at Pica9 was insurance (property, casualty, life, and health all). It didn't take us long to un...

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By Kevin Groome
on August 27, 2021

Having worked with a range of healthcare systems—from 400 to 40,000 healthcare practitioners—we’ve identified a few “must-have” marketing support mech...

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