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Kevin Groome Kevin Groome
Founder, CampaignDrive
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By Kevin Groome on July 27, 2020

4 Examples of Great Local Brand Equity

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By Kevin Groome
on July 27, 2020

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance Bran...

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By Kevin Groome
on June 30, 2020

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Kevin Groome
on May 28, 2020

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to  build a strong business with its support....

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By Kevin Groome
on December 11, 2019

Four Ways To Manage Small User Communities in Minutes Per Month.

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By Kevin Groome
on November 27, 2019

Three tips for getting in front of your local customers

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By Kevin Groome
on July 19, 2019

With the rise of CRM systems and Big Data, the promise of AI is dominating marketing discussions these days. But the backlash against the excessive or...

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By Kevin Groome
on December 06, 2018

 When Marketing Resource Management (MRM) systems first emerged on the scene in the early 2000’s, they suffered from all the challenges of classic “en...

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