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Kevin Groome Kevin Groome
Founder, Pica9
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By Kevin Groome on July 14, 2021

5 Reasons Why  Modular Content Is A Must—And 3 Reasons Most Brands Still Don’t Have It.

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By Kevin Groome
on July 14, 2021

If you’re involved with content creation, you’ve probably already heard the rising chorus of enthusiasm for modular content—that is, small content com...

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By Kevin Groome
on July 12, 2021

Mention the term “marketing collateral” to most people, and the image that comes to mind is of a printed brochure. Multiple pages. Sophisticated desig...

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By Kevin Groome
on June 01, 2021

Our post on barriers to brand-to-local success generated a lot of discussion in the CampaignDrive admin community. I heard from designers who talked a...

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By Kevin Groome
on May 05, 2021

In my role as Chief Evangelist for Pica9, I encounter hundreds of companies every year that are intent on improving their brand-to-local support and e...

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By Kevin Groome
on April 15, 2021

So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they ...

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By Kevin Groome
on March 17, 2021

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

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By Kevin Groome
on January 13, 2021

I recently sat in on a beta-user training session with a Pica9 customer in the banking industry, to see how their power users responded to the launch ...

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By Kevin Groome
on December 15, 2020

By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...

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