--- title: Local Marketing Blog for Brands | CampaignDrive | Kevin Groome description: Founder, Pica9 --- ![Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) Kevin Groome Founder, Pica9 [**](https://www.linkedin.com/in/kgroome/) [Blog](https://www.pica9.com/blog) [ Categories ](https://www.pica9.com/blog/author/kevin-groome#) **Browse All Categories** - [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) - [Brand Management](https://www.pica9.com/blog/topic/brand-management) - [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) - [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) - [Distributed Marketing](https://www.pica9.com/blog/topic/distributed-marketing) - [Brand Consistency](https://www.pica9.com/blog/topic/brand-consistency) - [Marketing Pro-Tips](https://www.pica9.com/blog/topic/marketing-pro-tips) - [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) - [Brand-to-Local Marketing](https://www.pica9.com/blog/topic/brand-to-local-marketing) - [Brand Templating](https://www.pica9.com/blog/topic/brand-templating) - [The Creative Operations Podcast](https://www.pica9.com/blog/topic/the-creative-operations-podcast) - [In-House Marketing](https://www.pica9.com/blog/topic/in-house-marketing) - [Press Release](https://www.pica9.com/blog/topic/press-release) - [User Adoption](https://www.pica9.com/blog/topic/user-adoption) - [Modular Content](https://www.pica9.com/blog/topic/modular-content) - [Best franchise marketing tools,](https://www.pica9.com/blog/topic/best-franchise-marketing-tools) - [Consistent Branding for Franchises](https://www.pica9.com/blog/topic/consistent-branding-for-franchises) - [Franchise marketing automation](https://www.pica9.com/blog/topic/franchise-marketing-automation) - [Information Security](https://www.pica9.com/blog/topic/information-security) - [Marketing Automation Tools](https://www.pica9.com/blog/topic/marketing-automation-tools) - [AI brand governance](https://www.pica9.com/blog/topic/ai-brand-governance) - [Email automation for franchises,](https://www.pica9.com/blog/topic/email-automation-for-franchises) - [Encourage Brand Compliance](https://www.pica9.com/blog/topic/encourage-brand-compliance) - [Establish Clear Brand Standards](https://www.pica9.com/blog/topic/establish-clear-brand-standards) - [Franchise Engagement Strategies](https://www.pica9.com/blog/topic/franchise-engagement-strategies) - [Franchise Operational Efficiency](https://www.pica9.com/blog/topic/franchise-operational-efficiency) - [Real-Time Customer Engagement](https://www.pica9.com/blog/topic/real-time-customer-engagement) - [Social media automation for franchises,](https://www.pica9.com/blog/topic/social-media-automation-for-franchises) - [Templatize Marketing Assets](https://www.pica9.com/blog/topic/templatize-marketing-assets) - [Top CRM tools for franchises,](https://www.pica9.com/blog/topic/top-crm-tools-for-franchises) - [brand compliance](https://www.pica9.com/blog/topic/brand-compliance) - [crm software for franchise owners](https://www.pica9.com/blog/topic/crm-software-for-franchise-owners) - [distributed marketing AI](https://www.pica9.com/blog/topic/distributed-marketing-ai) - [franchise marketing software](https://www.pica9.com/blog/topic/franchise-marketing-software) - [governed AI marketing](https://www.pica9.com/blog/topic/governed-ai-marketing) - [project managrment tools for marketing](https://www.pica9.com/blog/topic/project-managrment-tools-for-marketing) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on March 12, 2026 [Best franchise marketing tools,](https://www.pica9.com/blog/topic/best-franchise-marketing-tools) ## Why Governed AI Is Becoming the New Standard in Distributed Marketing [Read More](https://www.pica9.com/blog/why-governed-ai-is-becoming-the-new-standard-in-distributed-marketing) [![](https://www.pica9.com/hubfs/AI-Generated%20Media/Images/A%20curved%20road%20on%20a%20mountainside%20with%20guardrails%20on%20either%20side.png) Read More ](https://www.pica9.com/blog/why-governed-ai-is-becoming-the-new-standard-in-distributed-marketing) [Best franchise marketing tools,](https://www.pica9.com/blog/topic/best-franchise-marketing-tools) ## [Why Governed AI Is Becoming the New Standard in Distributed Marketing](https://www.pica9.com/blog/why-governed-ai-is-becoming-the-new-standard-in-distributed-marketing) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on March 12, 2026 Artificial intelligence has entered marketing the same way many transformative technologies do: with a wave of excitement, followed quickly by skeptic... [Read More](https://www.pica9.com/blog/why-governed-ai-is-becoming-the-new-standard-in-distributed-marketing) [![](https://www.pica9.com/hubfs/AI-Generated%20Media/Images/An%20orchestra%20%20on%20stage%20with%20a%20series%20of%20spotlights%20that%20have%20lt%20up%20different%20sectionswoodwinds%20brass%20strings%20etc-1.jpeg) Read More ](https://www.pica9.com/blog/shedding-light-on-local-why-visibility-is-the-hidden-key-to-multi-location-brand-success) [Brand Consistency](https://www.pica9.com/blog/topic/brand-consistency) ## [Shedding Light on Local: Why Visibility is the Hidden Key to Multi-Location Brand Success](https://www.pica9.com/blog/shedding-light-on-local-why-visibility-is-the-hidden-key-to-multi-location-brand-success) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on April 24, 2025 [Read More](https://www.pica9.com/blog/shedding-light-on-local-why-visibility-is-the-hidden-key-to-multi-location-brand-success) [![](https://www.pica9.com/hubfs/Healthcare%20Case%20Study.png) Read More ](https://www.pica9.com/blog/campaigndrive-case-study-scaling-brand-management-in-a-rapidly-expanding-healthcare-system) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [CampaignDrive Case Study: Scaling Brand Management in a Rapidly Expanding Healthcare System](https://www.pica9.com/blog/campaigndrive-case-study-scaling-brand-management-in-a-rapidly-expanding-healthcare-system) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on March 18, 2025 Introduction In the evolving landscape of healthcare, growth is often a marker of success. Expanding networks of hospitals, clinics, and specialized c... [Read More](https://www.pica9.com/blog/campaigndrive-case-study-scaling-brand-management-in-a-rapidly-expanding-healthcare-system) [![](https://www.pica9.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20the%20owner%20of%20a%20gym%20franchise%20sitting%20in%20his%20gyms%20reception%20area%2c%20brainstorming%20with%20his%20reception%20desk%20staff%20and%20personal%20trainers.jpeg) Read More ](https://www.pica9.com/blog/latest-trends-in-local-marketing-for-franchisees) [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) ## [Latest Trends in Local Marketing for Franchisees](https://www.pica9.com/blog/latest-trends-in-local-marketing-for-franchisees) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on March 12, 2025 Leveraging Brand-to-Local Portals for Success Local marketing for franchisees has always been a delicate balancing act. On one hand, franchise owners ... [Read More](https://www.pica9.com/blog/latest-trends-in-local-marketing-for-franchisees) [![](https://www.pica9.com/hubfs/AI-Generated%20Media/Images/Image%20depicts%20an%20openplan%20office%2c%20in%20the%20evening%20with%20just%20a%20few%20cubicles%20lit%20up%2c%20indicating%20people%20who%20are%20working%20late.jpeg) Read More ](https://www.pica9.com/blog/pica9-certified-for-soc-2-type-ii-compliance) [Information Security](https://www.pica9.com/blog/topic/information-security) ## [Pica9 Certified for SOC 2 Type II Compliance](https://www.pica9.com/blog/pica9-certified-for-soc-2-type-ii-compliance) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on January 27, 2025 Some milestones in the life of a company arrive because of a sudden victory—the winning of an RFP, or the latest R&D breakthrough. Others arrive b... [Read More](https://www.pica9.com/blog/pica9-certified-for-soc-2-type-ii-compliance) [![](https://www.pica9.com/hubfs/dan-gold-E6HjQaB7UEA-unsplash-min.jpg) Read More ](https://www.pica9.com/blog/modular-content-management-restaurant-menus) ## [Streamline Multilocation Restaurant Menu Creation with Modular Content Management](https://www.pica9.com/blog/modular-content-management-restaurant-menus) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on December 31, 2024 Managing menus for multilocation restaurants can be a daunting task, especially when aiming to maintain consistency while catering to local preference... [Read More](https://www.pica9.com/blog/modular-content-management-restaurant-menus) [![](https://www.pica9.com/hubfs/Blog/CampaignDrive_Distributed%20Marketing%20Automation.png) Read More ](https://www.pica9.com/blog/three-reasons-your-franchisees-arent-building-brand-equity) [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) ## [3 Reasons Your Franchise Locations Aren't Building Brand Equity](https://www.pica9.com/blog/three-reasons-your-franchisees-arent-building-brand-equity) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on November 21, 2024 Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to build a strong business with its support. ... [Read More](https://www.pica9.com/blog/three-reasons-your-franchisees-arent-building-brand-equity) [![](https://www.pica9.com/hubfs/Screenshot%202024-09-20%20at%2012.56.14%20PM.png) Read More ](https://www.pica9.com/blog/the-untapped-potential-of-the-annual-banking-client-relationship-review) ## [The Untapped Potential of the Annual Banking Client Relationship Review](https://www.pica9.com/blog/the-untapped-potential-of-the-annual-banking-client-relationship-review) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on October 17, 2024 For bank relationship managers, the annual review of a corporate banking relationship can feel like a time-consuming and often thankless chore. But if... [Read More](https://www.pica9.com/blog/the-untapped-potential-of-the-annual-banking-client-relationship-review) [All posts](https://www.pica9.com/blog/all) [Next](https://www.pica9.com/blog/author/kevin-groome/page/2) ##### Get updates Subscribe to our Blog to receive insights in your inbox. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1072593219/?value=0&guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=1097986&fmt=gif)