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Kevin Groome Kevin Groome
Founder, CampaignDrive
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By Kevin Groome on October 05, 2020

The In-House Agency Cometh

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By Kevin Groome
on October 05, 2020

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...

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By Kevin Groome
on September 28, 2020

Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

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By Kevin Groome
on July 27, 2020

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance Bran...

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By Kevin Groome
on June 30, 2020

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Kevin Groome
on May 28, 2020

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to  build a strong business with its support....

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By Kevin Groome
on December 11, 2019

Four Ways To Manage Small User Communities in Minutes Per Month.

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By Kevin Groome
on November 27, 2019

Three tips for getting in front of your local customers

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