In my role as Chief Evangelist for Pica9, I encounter hundreds of companies every year that are intent on improving their brand-to-local support and e...

So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they ...

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

I recently sat in on a beta-user training session with a Pica9 customer in the banking industry, to see how their power users responded to the launch ...

By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...

Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance Bran...