Today, corporate brand managers face an incredible challenge.
In many instances, marketing has become more and more complex. The fact is, consumers have begun to prioritize brands that deliver a consistent customer experience. Moreover, many consumers are even willing to sacrifice price and product over valuable customer experiences.
Unfortunately, given the challenges of communication across time zones, shifting marketing priorities, conflicting goals, and more, delivering a consistent customer experience across the distributed network is easier said than done.
It's enough to make any brand manager scratch their head in frustration.
Fortunately, there's an easy and effective solution that your brand can invest in right now to orient itself towards a more valuable and consistent customer experience. Do you mind if we let you in on the secret?
5 Features of the Best Creative Asset Management System
As brands create more and more digital assets to fulfill marketing initiatives, creative asset storage becomes critically important. In most cases, customer experience inconsistency is a symptom of file disorganization and improper local execution. These threats to brand consistency can stifle even the fastest-growing brands.
With an organized and accessible creative library, brand managers have the resources needed to remedy customer experience inconsistencies quickly.
That's where a creative asset management system comes into play.
A creative asset management system allows brand administrators at multi-location brands to organize and distribute digital files including images, video, audio, and more. When paired with a brand management solution like ours, administrators enable local affiliates to simultaneously work with more autonomy and adhere to brand standards automatically – it's that easy!
What does the best creative asset management system look like?
1. Organize Assets Through Metadata
A creative asset management system that offers smart metadata enables corporate and local users to easily organize and search for creative files. When dealing with hundreds or thousands of creative files, this kind of system helps brands to solve for complex taxonomy issues. For example, instead of searching by specific file names, users might simply search by campaign or asset type.
When paired with a brand management solution like ours, local users can log into the system and view assets available for their unique location. With localized content dynamically customized for their exact location, locals can download, print, and activate creative campaigns in minutes.
2. Collaborate Across Corporate-Local Teams
Unfortunately, distributed brands face incredibly complex communications challenges. Again, communication across time zones, languages, and more makes it really difficult for teams to achieve corporate-local alignment.
By investing in a creative asset management solution, your brand can achieve increased collaboration between corporate and local teams. This kind of software is especially effective if your graphic designers are bogged down with one-off requests. In a matter of seconds, corporate designers can add pre-approved templates to the system. From there, local users can add simple customizations and be on their way.
3. Support Creative Localization
Have your creative campaigns felt a bit stale lately? There is supporting evidence that consumers prefer localized marketing executions. What is "localization" exactly? The phrase refers to the corporate brand's ability to adapt enterprise-level marketing materials for use in different local areas. In short, when a brand's core values are communicated in a way that aligns with consumer's unique preferences, the brand will achieve increased brand equity.
A creative asset management tool will enable local marketers to infuse local flavors – messaging, imagery – right into the brand creative. Moreover, a solution like ours allows system administrators to "lock" mission-critical features inside the template. This prevents local marketers from producing non-compliant marketing.
4. Automate Workflows
Depending on the size of your multi-location brand, there may be a handful of checklist items that local marketers need to complete before activating marketing campaigns. And depending on their marketing experience, these checklist items can cause significant disruption to their responsibilities outside of marketing.
When backed by a creative asset management solution, you are taking the complexity out of marketing. In fact, many of the manual processes that your local marketers follow now will be automated.
5. Decrease Time to Market
Finally, if your brand is constantly outpaced by competitor marketing, a creative asset management tool enables you to decrease time to market. In just a few clicks, local marketers can deploy powerful marketing campaigns that honor your brand's unique identity and goals.
In fact, speed to market is one of the reasons why industry-leading brands like Marriott, Polaris, and WellBiz Brands, Inc. continue to leverage the power of creative asset management.
CampaignDrive Powers Multi-Location Brands
When paired with a powerful brand management solution, you can unlock additional value from your creative asset management system. For more than two decades, we've worked alongside some of the world's most successful multi-location brands and during that time, we've helped these leaders scale through consistent, on-brand, and customized marketing materials.
If inconsistent branding across locations, creative disorganization, and corporate-local misalignment are negatively impacting your customer experience or your ability to scale, a brand management solution like ours might be ideal.
Are you ready to begin?