Pica9 is a cloud-based distributed marketing tool for national marketers and designers to deliver on-brand assets and ensure brand compliance in local markets.
As a brand manager for a franchise brand, your job is to ensure a consistent customer experience across all of your locations. Your customers expect t...
Local marketing is an invaluable strategy that drives conversions, increases revenue, and improves the customer experience. To maximize the effectiven...
The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like ...
We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and ...
“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...
What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...
As brands adopt more methods of marketing, their digital collateral is expanding at a rapid rate. If your organization is “average,” the amount of dig...
Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...
