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By Parris Johnson on July 28, 2020

The Benefits of Cloud-Based Digital Asset Management

Cloud-based digital asset management provides companies with a secure and easy way to manage assets online. For businesses with multiple locations, digital asset management (DAM) platforms help to organize assets, so franchisees have access to approved content such as branded videos, copy, images, and more.

Corporate and local marketers benefit from DAM tools, which removes the need for back and forth emails and ensures no unapproved assets go live. A digital asset management tool has many useful features, so companies considering investing in DAM should be sure to go with a cloud-based resource.

The Top Five Benefits of Using a Cloud-Based Digital Asset Management System:

1) Security

Cybersecurity is an issue at the forefront of all companies. A data breach could mean internal company information ending up in the wrong hands, which is why the cloud is an ideal option for storage.

Cloud-based IT systems are more secure than traditional on-premise IT systems. They contain more governance measures, which means less risk for hackings. Since many digital assets contain sensitive materials, companies should look to the cloud for safer storage.

2) Cost-Efficiency

Data storage costs add up, and for growing companies that continually need additional space, the cloud offers the perfect solution. Cloud-based DAM or local marketing solutions are cheaper and easier to scale than on-site systems, which means marketers do not have to worry about the size or number of assets uploaded.

Learn more: How to Get the Most From Your Digital Asset Management Software

3) Accessibility

Those who need to access digital assets via the cloud can easily do so, anytime, anywhere. For local marketing experts who are in the field and on-the-go, fast, reliable access to key assets can increase speed to market when launching new campaigns.

Companies that use a cloud-based digital asset management tool can give access to those parties that need it, such as franchise marketers working on local campaigns. This secure option means just those approved have access to the digital assets and reduces the risk of a breach.

Distributed Marketing on Steroids

4) Ease of Use

Cloud-based systems work like many other IT storage systems and can be quickly set up by an IT department. For marketers using a cloud-based digital asset management platform, it’s uploading and accessing an asset becomes easier and faster than with an on-site storage facility.

5) Scalability

Most marketers use thousands of digital assets each year, which means they need a lot of storage. Deleting digital assets is often not an option as reuse is common. Cloud-based DAM systems provide easy scalability, to grow your database as your business grows.

A cloud-based digital asset management system is an ideal choice for companies that want a reliable way to store, share, and disseminate digital assets.

CampaignDrive by Pica9 is a cloud-based marketing platform that leverages brand assets for local impact. CampaignDrive helps marketers and designers develop and distribute materials quickly, maximizing value for local marketing efforts with timely, relevant, and on-brand campaigns.

To learn more about how CampaignDrive can help you with digital asset management and local marketing, connect with a CampaignDrive marketing automation expert today for a free demo.

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Published by Parris Johnson July 28, 2020
Parris Johnson