How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns

How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...

As local affiliates focus on the day-to-day operations of their respective locations, corporate marketing teams are tasked with building, implementing...

Did you know that nearly 1 in 6 franchise marketing professionals aren't sure how their current marketing strategy stacks up to last year's? While the...

Every brand will be running some kind of holiday campaign this season. Consumers expect it and brands prioritize it. However, not every holiday campai...

For the owners and operators of franchise businesses, success rests on the ability to establish and maintain a relationship with customers that will r...

Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...

Managing local marketing strategies for companies with multiple sites is a challenging prospect, even for experienced marketers. Balancing corporate a...