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By Parris Johnson on May 08, 2018

What is Digital Asset Management Software?

Digital asset management software (DAM software) empowers businesses to store, organize, and share files in a digital format.

Digitals assets like images, videos, and other branded content are stored onsite or in the cloud to improve content availability between teams. The software works as a hub for sharing and organizing large sums of content across national or global teams, making it ideal for multi-site businesses and franchises.

Let's dive into some key benefits of using digital asset management software and why it is important for marketers, both corporate and local.

Benefits of Digital Asset Management Software

1) Security

DAM software also offers a level of security that ensures the sharing of assets only by approved parties. For corporate marketers whose business manages multiple franchises, this is a crucial capability.

2) Time Saving

Another benefit of digital asset management software is that this technology saves businesses time. By utilizing a centralized digital library, companies can quickly access and share digital assets without having to dig around for the item needed. This eliminates some of the back and forth between branches about content approvals and protects against recreating content that may already exist!

3) Improve Distribution

Corporate marketers can disseminate branded, approved content or assets to multiple locations with the click of a button. In addition, automated workflows deliver content to the right people at the right time.

4) Brand Compliance

Businesses no longer have to fear that local affiliates will share the wrong or outdated content because all assets are updated using DAM software. Corporate marketers can then focus on high-level campaigns and share this approved content to the digital asset management software when ready for local distribution.

Learn more: Brand Compliance Definition: The Importance for Marketers

5) Improve Local Marketing Efforts

Local marketing strategy helps brands resonate better with their target audience through local customizations. Using those corporate branded templates, content marketers can add their own local insights to deliver better relevance and drive engagement with consumers.

Why is DAM software important for marketers?

Content marketing initiatives are growing in importance, so the ability to rapidly access and organize digital files will likewise increase in significance.

91%  of B2B marketers and 86% of B2C marketers use content marketing*

38% of companies surveyed expect to increase content marketing budget in the next 12 months*

Especially when multiple stakeholders are involved (i.e.: local franchises, corporate teams, designers, developers, etc.), digital asset management software becomes essential to execute local marketing tactics and a viable way to share assets securely.

Distributed Marketing on Steroids

A content marketing platform, like CampaignDrive by Pica9, provides the benefits of a digital asset management system but also automates manual processes so that marketers and designers aren’t stuck constantly responding to field requests.

CampaignDrive ensures that partners are using compliant brand assets to amplify their local marketing campaigns, all while saving valuable time to launch new products, ideas, and services.

To learn more about managing digital assets and improving workflows between national and local marketers and designers, connect with a CampaignDrive expert today.

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The experts at Forrester Research have evaluated the leading 13 through-channel marketing automation systems, so you can find the one best suited for your unique business needs.

Published by Parris Johnson May 8, 2018
Parris Johnson