Enterprise marketing management (EMM) is an incredibly important and highly visible business function: one whose effects can be felt throughout the en...

As a brand manager, you face an enormous amount of pressure. A recent study found that brand management keeps over 25% of business executives up at ni...

So, you purchased a new marketing resource management solution. Now what?

For distributed marketing managers struggling to balance reporting, oversight, and creative delivery, marketing resource management (MRM) software can...

Brand managers for distributed enterprise marketing are in charge of marketing initiatives that may reach thousands or even millions of consumers. Ent...

As brand managers or marketers working at headquarters, deploying marketing campaigns to local users comes with a few inherent risks. Unfortunately, a...

You just invested in a distributed marketing automation tool – now what? What do you need to know right now to escalate the creative potential of the ...

How often has your brand management team poured heart, soul, and budget into a campaign that your local affiliates don't care about? Watching marketin...