For an advertisement that didn't say much and hardly made any actual noise, Burger King's television spot generated a ton of buzz during Super Bowl LI...

As a brand manager, you face an enormous amount of pressure. A recent study found that brand management keeps over 25% of business executives up at ni...

The most successful multinational banks make the same mistakes over and over.

Test automation is a means of testing software, by using software other than the software being tested, to automate repetitive tasks in a formalized p...

Enterprise marketing management (EMM) is an incredibly important and highly visible business function: one whose effects can be felt throughout the en...

So, you purchased a new marketing resource management solution. Now what?

For distributed marketing managers struggling to balance reporting, oversight, and creative delivery, marketing resource management (MRM) software can...

Brand managers for distributed enterprise brands are in charge of marketing initiatives that may reach thousands or even millions of consumers. Enterp...