As brand managers or marketers working at headquarters, deploying marketing campaigns to local users comes with a few inherent risks. Unfortunately, a...

You just invested in a distributed marketing automation tool – now what? What do you need to know right now to escalate the creative potential of the ...

How often has your brand management team poured heart, soul, and budget into a campaign that your local affiliates don't care about? Watching marketin...

As a brand manager, you're tasked with one of the toughest marketing challenges, and likely, even your boss agrees. One 2016 American Marketing Associ...

Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral.

Every brand will be running some kind of holiday campaign this season. Consumers expect it and brands prioritize it. However, not every holiday campai...

Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...

Your customer-success manager is here to make you, not just your company, successful. This article outlines best practices and most effective processe...