For distributed brands, maintaining a deep, intimate understanding of customers is key. However, conducting regular research about customers is becomi...

Enterprise DAM or digital asset management for major companies describes the process of organizing all digital content, from internal documents to mar...

Common Social Media Tactics That Should Not Be So Common

Changing consumer expectations, including a growing preference for personalized experiences, have made local marketing solutions more important than e...

Marketing is the action or business of promoting and selling products or services, including market research and advertising. The process includes a n...

The most successful companies understand the need for brand consistency in global and local markets. An inconsistent brand can impact a customer’s or ...

Simple Things Your Local Marketing Team Could Do To Increase Customer Engagement, Improve Customer Relationships, and Increase Online Visibility

An effective franchise marketing plan contains the essential elements to improve conversion rates and drive customer engagement. In the world of franc...