Before a customer purchases a product or service, they are exposed to a variety of marketing "touch points" designed to bolster brand awareness and bo...

Creating a marketing campaign that "goes viral" is the dream of every brand manager. When a brand's ad, video, or hashtag hits escape velocity in the ...

All franchisees want to be successful. However, many haven't got a ton of marketing expertise they know they need, so they look to their parent brand ...

There is no disputing the power of Digital Asset Management (DAM) software. In fact, 54 percent of brands currently use some flavor of DAM to increase...

Thanks to Sotheby's International Realty, Scott Carvill has made over 55 million dollars [1]. However, when Carvill was first approached by Sotheby's ...

Today's local franchise managers have a lot on their plates: overseeing daily operations, managing employees and getting customers in the door. It goe...

For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one of your local outlets...

For any distributed brand, the marketing success of your local affiliates can either make or break your brand – especially at the start of a new year....