By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...

Veterans in advertising in marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless ...

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...

Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

We know it can be hard to know if you're succeeding in supporting your national brand with a Marketing Asset Portal.

There comes a time in every designer’s life when a request for an “update” or a “tweak” or a “version” of an existing design—whether it's a flyer, or ...

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance Bran...

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...