According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance Bran...
DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...
Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to build a strong business with its support....