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By Pica9 on April 28, 2021

The Ultimate Brand-to-Local Reading List

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Picture of Pica9
By Pica9
on April 28, 2021

At Pica9, we're all about brand-to-local marketing. To better assist you in succeeding in executing your brand at the local level, we've compiled a li...

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By Kevin Groome
on April 15, 2021

So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they ...

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By Pica9
on April 05, 2021

As designers and brand marketers, the importance of brand consistency is drummed into us as an article of faith. 

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By Pica9
on April 02, 2021

As your franchised brand grows, the weight of work on your corporate marketing team significantly increases. If you are attempting to manage your mark...

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By Pica9
on April 01, 2021

How distributed brands can raise brand awareness, sales, and brand advocacy using an effective local store marketing strategy.

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By Kevin Groome
on March 17, 2021

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

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By Pica9
on March 13, 2021

As a brand manager, it can sometimes be hard to appreciate great marketing for what it is. You know first-hand the amount of approvals, coordination, ...

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By Pica9
on February 23, 2021

When you think of coffee shops with a global presence, Starbucks probably comes to mind. While there's not a green mermaid on every corner quite yet, ...

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