on December 15, 2020
By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...
By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...
For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...
Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...
According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance Bran...
DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...