Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

Today's consumers expect a lot from a brand's marketing. McKinsey research calls today's climate the "on-demand" era and states that customers expect ...

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

The digital asset management market is growing at a rate of 18.4% each year. It’s steadily becoming one of the most important resources for businesses...

Today, Digital Asset or Brand-Asset Management systems come in all shapes and sizes—from free file-sharing tools to multi-million dollar software suit...

If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between c...

  The most successful distributed brand managers know that local marketing is a necessary part of a national and global marketing strategy, as consume...