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By Kevin Groome on May 28, 2020

Three Reasons Your Franchisees Aren't Building Brand Equity

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By Kevin Groome
on May 28, 2020

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to  build a strong business with its support....

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By Pica9
on March 13, 2020

What is omnichannel marketing? You've heard the phrase before, right?

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By Pica9
on February 25, 2020

Building a consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benef...

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By Pica9
on February 20, 2020

The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like ...

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By Pica9
on August 27, 2019

When you think about coffee, Starbucks probably comes to mind. Similarly, spend too much time thinking about doughnuts and you'll be search for the cl...

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By Pica9
on August 15, 2019

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

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By Pica9
on August 13, 2019

As a marketer, your strategic goal is to establish a durable advantage over your competitors by making your brand the category leader—first in awarene...

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By Pica9
on June 04, 2019

In the late 1980s, brand equity emerged as a topic of discussion among industry-leading, multi-located enterprises. In most instances, brands with pos...

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