<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=763709103798427&amp;ev=PageView&amp;noscript=1">
Picture of Pica9
By Pica9 on August 15, 2019

How to Build Strong Brand Equity [Updated 2022]

Read More
Read More
Picture of Pica9
By Pica9
on August 15, 2019

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

Read More
Read More
Picture of Pica9
By Pica9
on August 13, 2019

Whether you're a team member of a marketing department, an in-house agency, or a marketing services agency, your primary goal is to establish a durabl...

Read More
Read More
Picture of Pica9
By Pica9
on June 04, 2019

In the late 1980s, brand equity emerged as a topic of discussion among industry-leading, multi-located enterprises. In most instances, brands with pos...

Read More
Read More
Picture of Pica9
By Pica9
on May 14, 2019

Are you proud of your brand? In recent years, an increasing number of distributed brands have prioritized marketing activities that bolster brand equi...

Read More
Read More
Picture of Pica9
By Pica9
on November 23, 2018

Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...

Read More
Read More
Picture of Pica9
By Pica9
on November 01, 2018

Brand compliance refers to the way that messaging conveys a brand’s core values, standards, and visuals to the audience in a consistent and dependable...

Read More
Read More
Picture of Pica9
By Pica9
on July 05, 2018

While branding might sound like a concern only massive, multinational corporations need to worry about, amplifying a constant, steadfast image, voice ...

Read More
Read More
Picture of Pica9
By Pica9
on January 24, 2018

What's the difference between franchise brands experiencing meteoric growth, and ones that are just stagnant? Research by IBISWorld has found that, de...

Read More
Get updates
Subscribe to our Blog to receive insights in your inbox.