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By Pica9 on February 27, 2020

Managing Marketing Collateral: A Quick Guide for Brand Managers (Updated 2020)

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By Pica9
on February 27, 2020

Today's brand managers are expected to move quickly, approve a high velocity of content, and drive results. However, your team's success isn't only ju...

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By Pica9
on February 25, 2020

Building a consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benef...

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By Pica9
on February 13, 2020

This year, the most successful multi-location brands will look for opportunities to maximize the customer experience. The fact is, in the increasingly...

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By Pica9
on September 17, 2019

The most successful brand managers invest heavily in software, systems, and procedures to guarantee digital marketing compliance. As you know, marketi...

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By Pica9
on August 15, 2019

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

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By Pica9
on June 20, 2019

Why does brand consistency matter?   The most successful multi-located brands know that brand consistency means everything. In fact, recent reports in...

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By Parris Johnson
on April 10, 2019

How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns

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By Parris Johnson
on March 04, 2019

How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...

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