Veterans in advertising and marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless...

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...

As designers and brand marketers, the importance of brand consistency is drummed into us as an article of faith.

As a brand manager for a franchise brand, your job is to ensure a consistent customer experience across all of your locations. Your customers expect t...

Does brand consistency in the distributed environment really matter?

Since 1950, Dunkin' Donuts has grown to be one of the largest coffee shop franchises in the world. With more than 12,000 restaurants in 36 countries, ...

If a picture speaks a thousand words, the font you choose is worth millions. Or it could cost you that if you end up choosing a font that you don’t ha...

If there's any franchise business that can't afford inconsistency, it's a hair salon. While brand consistency is the cornerstone of customer loyalty f...