How distributed brands can raise brand awareness, sales, and brand advocacy using an effective local store marketing strategy.

In-house agencies, moving marketing operations internally are expanding their capabilities— and there's plenty of good reasons why. A survey of 400 ma...

Since 1950, Dunkin' Donuts has grown to be one of the largest coffee shop franchises in the world. With more than 12,000 restaurants in 36 countries, ...

As your franchise brand grows, the weight of work on your corporate marketing team significantly increases. If you are attempting to manage your marke...

L.L. Bean unveiled an "invisible" newspaper advertisement. Like magic, the text revealed itself when viewed in the sunlight. "Welcome to the outside,"...

Just as a drone can deliver a package in pristine condition, a brand-to-local marketing portal can deliver brand marketing assets to local marketers w...

One of the first industries to grace our doorstep here at Pica9 was insurance (property, casualty, life, and health all). It didn't take us long to un...