Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral.

Did you know that nearly 1 in 6 franchise marketing professionals aren't sure how their current marketing strategy stacks up to last year's? While the...

6 Techniques for Driving Adoption of Local Marketing Automation

Every brand will be running some kind of holiday campaign this season. Consumers expect it and brands prioritize it. However, not every holiday campai...

Our lead developer discusses his experience in shifting to a new JavaScript framework, and the benefits that were realized post-implementation.

Global brands are increasingly realizing the value of local marketing. Recent studies reveal that some of the world’s most recognized brands, includin...

For the owners and operators of franchise businesses, success rests on the ability to establish and maintain a relationship with customers that will r...

When Marketing Resource Management (MRM) systems first emerged on the scene in the early 2000’s, they suffered from all the challenges of classic “ent...