In today's hyper-competitive business landscape, maintaining a consistent brand image while enabling local marketing efforts can be a challenging tigh...

Is your brand ready to introduce localized landing pages into your marketing mix? Creating landing pages for every branch or store can be intimidating...

In the realm of marketing materials, there are different types of templates: dumb, dumber, and smart. While dumb templates are overly restrictive and ...

From content management to brand consistency, there are several pain points that could be addressed with a Digital Asset Management system.

As consumers rapidly shift to mobile and digital channels, competition in search engines and social media is growing at an even faster pace. This surg...

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...