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By Pica9 on October 05, 2022

3 Strategies to Get Your Brand's Co-Op Marketing Program On Track [Updated 2022]

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By Pica9
on October 05, 2022

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

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By Pica9
on July 28, 2022

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...

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By Pica9
on June 23, 2022

Does brand consistency in the distributed environment really matter?

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By Pica9
on May 05, 2022

Did you know that, with better tools for accessing design files, some Fortune 500 brands estimate they could save up to $2 million a month? The "cost ...

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By Pica9
on December 01, 2021

As your franchise brand grows, the weight of work on your corporate marketing team significantly increases. If you are attempting to manage your marke...

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By Pica9
on February 23, 2021

When you think of coffee shops with a global presence, Starbucks probably comes to mind. While there's not a green mermaid on every corner quite yet, ...

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By Pica9
on October 12, 2020

Print advertising isn’t going anywhere soon, especially not for restauranteurs. For the $799 billion restaurant industry, print marketing collateral p...

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By Kevin Groome
on May 28, 2020

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to build a strong business with its support. ...

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