For the eighth year in a row, the franchise industry will continue to grow at an accelerated pace. American franchise brands continue to "wow" consume...

Local marketing for franchise brands is one of the major marketing hurdles that distributed organizations face. Managing hundreds or thousands of loca...

For distributed brands, one of the most complex challenges marketers are facing when it comes to growth is delivering consistent, authentic and high-c...

When it comes to building customer loyalty, marketing consistency is key. When a company delivers the same branding from location to location, the bra...

For multi-location brands, building and maintaining a consistent customer experience is key. When you successfully deliver the same great experience f...

Before a customer purchases a product or service, they are exposed to a variety of marketing "touch points" designed to bolster brand awareness and bo...

All franchisees want to be successful. However, many haven't got a ton of marketing expertise they know they need, so they look to their parent brand ...

There is no disputing the power of Digital Asset Management (DAM) software. In fact, 54 percent of brands currently use some flavor of DAM to increase...