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Kevin Groome Kevin Groome
Founder, Pica9
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By Kevin Groome on June 30, 2020

User Adoption in a Distributed DAM

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By Kevin Groome
on June 30, 2020

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Kevin Groome
on December 11, 2019

Four Ways To Manage Small User Communities in Minutes Per Month.

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By Kevin Groome
on November 27, 2019

Three tips for getting in front of your local customers

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By Kevin Groome
on November 05, 2019

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Kevin Groome
on July 19, 2019

With the rise of CRM systems and Big Data, the promise of AI is dominating marketing discussions these days. But the backlash against the excessive or...

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By Kevin Groome
on December 06, 2018

When Marketing Resource Management (MRM) systems first emerged on the scene in the early 2000’s, they suffered from all the challenges of classic “ent...

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By Kevin Groome
on September 27, 2018

We’ve all seen the Martech Landscape that Scott Brinker and his merry band publish periodically (if not, brace yourself for the image below).

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By Kevin Groome
on September 13, 2018

Having founded a distributed marketing platform company back in the days when vendors were still called "application service providers," I got to thin...

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