Three tips for getting in front of your local customers

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

With the rise of CRM systems and Big Data, the promise of AI is dominating marketing discussions these days. But the backlash against the excessive or...

When Marketing Resource Management (MRM) systems first emerged on the scene in the early 2000’s, they suffered from all the challenges of classic “ent...

We’ve all seen the Martech Landscape that Scott Brinker and his merry band publish periodically (if not, brace yourself for the image below).

Having founded a distributed marketing platform company back in the days when vendors were still called "application service providers," I got to thin...

Ever since I entered the creative-production business more than 20 years ago, design and marketing work have been characterized by a certain kind of "...

Every local marketer knows (or at least claims to agree!) that consistent marketing execution (also known as brand compliance) is key to leveraging th...