Wayne Sharer is the Owner, Lead Consultant and Executive Producer for ThinkBigandGrow Media where he has developed the New Bridge Marketing Strategy a...

Brand marketers at multi-location brands have a long history with marketing software. Back in the days of the dot-com boom, it was the brand managers,...

Publishers are offering guarantees for print ads. Brand marketers should take this as a sign of media equilibrium and look to diversify their marketin...