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By Pica9 on July 01, 2023

The Ultimate Guide to Franchise Brand Marketing Compliance

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By Pica9
on July 01, 2023

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...

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By Kevin Groome
on June 02, 2023

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

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By Pica9
on May 01, 2023

For the world's largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight, and direction needed to id...

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By Pica9
on January 25, 2023

Today's brand managers are expected to move quickly, approve a high velocity of content, and drive results. However, your team's success isn't only ju...

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By Pica9
on October 05, 2022

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

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By Pica9
on July 28, 2022

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...

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By Pica9
on June 23, 2022

Does brand consistency in the distributed environment really matter?

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