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By Pica9 on March 03, 2020

3 Strategies to Get Your Brand's Co-Op Marketing Program On Track (Updated 2020)

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By Pica9
on March 03, 2020

According to a recent study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is grow...

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By Pica9
on February 27, 2020

Today's brand managers are expected to move quickly, approve a high velocity of content, and drive results. However, your team's success isn't only ju...

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By Pica9
on February 25, 2020

Building a consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benef...

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By Pica9
on August 15, 2019

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

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By Pica9
on August 13, 2019

As a marketer, your strategic goal is to establish a durable advantage over your competitors by making your brand the category leader—first in awarene...

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By Pica9
on July 11, 2019

It's no secret that the popularity of newspapers and magazines is on a steep decline. And while this may seem like the death of print marketing, it's ...

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By Pica9
on June 20, 2019

Why does brand consistency matter?   The most successful multi-located brands know that brand consistency means everything. In fact, recent reports in...

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By Paul Moccio
on March 14, 2019

Tips to help graphic designers avoid copyright infringement with real-life examples.

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