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By Kevin Groome on December 21, 2022

4 Examples of Great Local Brand Equity

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By Kevin Groome
on December 21, 2022

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance ...

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By Pica9
on December 07, 2022

We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and ...

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By Pica9
on November 02, 2022

As brands adopt more methods of marketing, their digital collateral is expanding at a rapid rate. If your organization is “average,” the amount of dig...

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By Pica9
on October 21, 2022

Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...

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By Kevin Groome
on October 10, 2022

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

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By Pica9
on October 05, 2022

Today's consumers expect a lot from a brand's marketing. McKinsey research calls today's climate the "on-demand" era and states that customers expect ...

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By Pica9
on October 05, 2022

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

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By Lauren Prentiss
on September 12, 2022

The digital asset management market is growing at a rate of 18.4% each year. It’s steadily becoming one of the most important resources for businesses...

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