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By Pica9 on September 12, 2019

4 Common Threats to Brand Consistency at the Local Franchise Level

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By Pica9
on September 12, 2019

Does brand consistency in the distributed environment really matter?

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By Pica9
on September 10, 2019

The U.S. travel industry is one of the fastest-growing markets in the world.

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By Pica9
on September 05, 2019

For an advertisement that didn't say much and hardly made any actual noise, Burger King's television spot generated a ton of buzz during Super Bowl LI...

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By Pica9
on September 03, 2019

In an increasingly digital world, print marketing is still popular. Brands haven't forgotten about the power of print to engage and excite their consu...

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By Pica9
on August 27, 2019

When you think about coffee, Starbucks probably comes to mind. Similarly, spend too much time thinking about doughnuts and you'll be search for the cl...

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By Pica9
on August 22, 2019

  The most successful distributed brand managers know that local marketing is a necessary part of a national and global marketing strategy, as consume...

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By Pica9
on August 15, 2019

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

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By Pica9
on August 13, 2019

As a marketer, your strategic goal is to establish a durable advantage over your competitors by making your brand the category leader—first in awarene...

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