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By Pica9 on June 25, 2018

How Digital Asset Management Tools Foster Innovation

Marketers and designers usually have hectic schedules and multiple requests per day, making the need for digital asset management tools as essential as ever.

Between requests from sales people, field representatives, management, and other team members, marketers and designers rarely have time to brainstorm and devise new strategies. However, the organization and optimization of content, which is the marketer’s most valuable asset, is crucial for successful campaigns.

DAM software enables marketers and designers to innovate by saving countless hours throughout the day. Let's talk about why that is.

Using Digital Asset Management Tools to Increase Collaboration and Creativity

A digital asset management tool facilitates the day-to-day workflow by reducing the back-and-forth between marketers and designers (as well as between corporate teams and local teams). Marketing and designers can use digital asset management (DAM) tools to share assets across multiple local teams, instead of the old fashion method of emailing zip archives.

By increasing collaboration between teams, both marketers and designers have more time to think creatively about new ideas and strategies. The process of innovation requires time and resources, and cutting time spent on administrative tasks can promote creativity and marketing freedom.

Empower Marketers and Designers to do Their Job

When designers and marketers are given the resources and support they need, they can create compelling and exciting campaigns that bring the power of national brands to local markets.

Marketing teams at headquarters can spend more time improving their global branding and messaging strategy while brainstorming creative ways to get leads and customers to engage with their brand.

Meanwhile, local marketing teams can leverage the power of their nationwide or global brand by creating and launching assets that allow them to quickly react to local market forces like competition and regional trends.

And finally, designers can focus on innovation and creating visually appealing assets or website features to enhance the brand image.

Instead of spending hours searching for assets and using email to go back and forth on approvals, empower your teams with DAM tools that streamline the process for marketers and designers. You'll be fostering new innovation and productivity throughout the business.

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Innovate More, Collaborate Faster, and Save Countless Hours With Digital Asset Management Tools

With the free time created by the use of DAM solutions, like CampaignDrive by Pica9, marketers and designers are free to innovate and think strategically about lessons learned from past campaigns, current campaign optimization, and how future campaigns can drive more business.

CampaignDrive by Pica9 is a Digital Asset Management platform that allows easy distribution of marketing collateral to a number of locations. With a one-stop-shop marketing tool kit like this, local affiliates are able to streamline their marketing processes and  launch successful marketing campaigns in seconds. Speak with a local marketing expert to learn more about how CampaignDrive can help your business efficiently market and scale, leaving room for time for innovation.

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Published by Pica9 June 25, 2018