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Kevin Groome Kevin Groome
Founder, Pica9
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By Kevin Groome on July 08, 2022

Re-Size Matters: The Power of Dynamic Ad Sizing

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By Kevin Groome
on July 08, 2022

If I had to name one type of job that has a tendency to get on the nerves of studio professionals, I’d put my money on the last minute advertising res...

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By Kevin Groome
on August 30, 2021

One of the first industries to grace our doorstep here at Pica9 was insurance (property, casualty, life, and health all). It didn't take us long to un...

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By Kevin Groome
on August 27, 2021

Having worked with a range of healthcare systems—from 400 to 40,000 healthcare practitioners—we’ve identified a few “must-have” marketing support mech...

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By Kevin Groome
on August 27, 2021

According to expert estimates, close to 75% of hotel demand is driven by online activity. For decades now, leading hotel companies like Marriott Inter...

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By Kevin Groome
on August 26, 2021

With a library of more than 2000 menu items, The Melting Pot needed to empower their 132 locations to assemble menus that were on-brand, and filled wi...

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By Kevin Groome
on August 25, 2021

Back in 2008, as the world was heading into the financial meltdown, we began working with a leading wealth management firm to help streamline local ma...

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By Kevin Groome
on July 14, 2021

If you’re involved with content creation, you’ve probably already heard the rising chorus of enthusiasm for modular content—that is, small content com...

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