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By Parris Johnson on November 20, 2018

3 Tactics To Improve Your Company's SEO Strategy

How your company could utilize content marketing and link-building tactics to take your SEO strategy to new heights.

Since the dawn of this digital era, marketers have been able to drive website traffic, increase awareness of their brand, and drive SEO rankings using digital means such as link building campaigns. Along with original content, Google considers links to be an important aspect of their algorithmic ranking system. Without having backlinks implemented, it can feel nearly impossible to rank on a google search. When you can confidently say that you understand the basics of link-building and SEO, it’s time to take your SEO strategy to new levels. Here is how you could leverage both your resources as well as your internal content team to try out these SEO tactics.


  • Turn yourself into a resource.

Sure, creating relevant and original blog posts on a consistent basis is best practice for driving traffic and building brand awareness. When you’re thinking in terms of driving traffic through backlinks, you should consider what larger pieces of content could attract traffic, serve as a trustworthy resource for those related to your industry, as well as be informational at the same time. Perhaps an e-book, infographic, or industry-related guide thats available for download? Either way, the secret behind leveraging your actual content for link-building lies in consideration. Consideration for your audience. You should consider the type of content your audience is looking for and curate something that could prove to be valuable to them.


  • Ask the people what they want.

Not only is a survey an excellent way to collect fresh and relevant information, but said information could also be used for link building. In order to maximize the potential of this content once its complete, it is important that you research what type of survey your audience is most receptive to, as well as what questions you should be asking. A good methodology for research that i’ve found is to locate a lack of data or information in your respective industry, and set out to fill said gap. Once you’ve acquired all of your data, find some creative means to present it to your audience to further maximize its potential!


  • Invest in the future.

An innovative way to inspire change within your industry is to invest in the future, and as with any industry, the children are the future. Investing into the youth by means of offering a scholarship is not only a generous and genuine act, but it could also immensely help build your backlink campaign and is relatively easy to do! Firstly, your scholarship will need a landing page to live on, complete with the necessary student application forms. Once this has been established, its up to you and your digital marketing team to share your scholarship link in order to attain links from prominent school websites, scholarship sites, and directories.

Search engine optimization has become quite the competition in the digital marketing landscape. I mean, who doesn’t want their business or organization to appear on the first page of a google search? It’s priceless advertising space. Using these 3 tactics, you could experience increased success in terms of traffic, engagement, and lead conversion through your SEO strategy. For more information on SEO, check out the Top 3 Marketing Optimization Tips to Boost Customer Engagement.


Published by Parris Johnson November 20, 2018
Parris Johnson