Marketing may be technically defined as a "social process of value exchange," but brand managers can't measure their success with those terms. Marketi...

As a local marketer, your goal is to get effective campaigns launched and bring customers through your doors. McKinsey notes, while there is no "singl...

To keep growing amounts of marketing data in check, enterprises and growing businesses implement digital asset management systems to organize, share, ...

Today's complex marketing climate requires heavy-duty technologies. For enterprise marketing managers who are struggling to balance reporting, oversig...