It's no secret that the popularity of newspapers and magazines is on a steep decline. And while this may seem like the death of print marketing, it's ...

Why does brand consistency matter? The most successful multi-located brands know that brand consistency means everything. In fact, recent reports indi...

Brand managers for distributed enterprise marketing are in charge of marketing initiatives that may reach thousands or even millions of consumers. Ent...

Remember that time a major toothpaste brand decided to branch out into manufacturing frozen dinners? While it’s a little-known marketing mistake from ...

Tips to help graphic designers avoid copyright infringement with real-life examples.

How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...

What do logos and legal copy have it common? Both elements are the cornerstones of any piece of marketing collateral. If local affiliates misuse eithe...

For large enterprises and organizations, brand management and brand image is among the top priorities. The brand is everywhere, from the website, land...