As a new user of CampaignDrive, you may be wondering what kinds of organizations take advantage of the power of brand-to-local technology. Take a look in this article, and see if your organization fits into one of the major customer segments that have emerged as the brand-to-local industry has matured.
- Franchise Brands: Franchisors use CampaignDrive to reduce the cost and complexity of local marketing for their franchisees, and to help reduce support loads for their headquarters marketing and creative-production teams. CampaignDrive is a good fit for franchise communities because the ability to leverage the brand look and feel is a massive part of the value in the franchisee relationship—and the protection of the brand’s integrity is the key to the long-term preservation and enhancement of that value. In fact, research shows that franchise organizations are the leading adopters of brand-to-local systems and have been since the early days of the industry!
Learn how an early education franchise using the CampaignDrive platform to maintain strong relationships with franchisees and effectively scale their marketing efforts across locations.
- Dealer Reseller Brands: Dealer-based brands use CampaignDrive to make their product photography and marketing materials easily accessible to their networks of dealers and resellers, and thereby earn greater mindshare with these critical marketing and selling partners. Local dealers appreciate the ability to make polished, professional marketing materials faster and more cost effectively than ever before, and therefore look with favor on brands that make the marketing production process easier through brand-to-local portals. In these communities, the blending of the manufacturer brand with the dealer brand is often a critical component, and we see a great deal of continuing innovation around challenges like multi-brand executions, and product-information integration into dealer-specific templates.
Learn how a manufacturing company in the home improvement industry turned to CampaignDrive to help support their dealers and distributors with brand compliant marketing and sales materials at the local level.
- Retail Brands: Historically, retailers have developed strong in-house creative capabilities so that they can promote effectively in multiple local markets at scale. These organizations have built up strong cultural commitment to their retail brands, strong studio capabilities with advanced templating expertise, and are also likely to have gone a long way in integrating product-information and store information in automated ways into their creative production workflows.
With this expertise, retail brands will often put brand-to-local technology to work in specific use cases where legacy technologies have not been able to meet the need. For example, large, multi-national brands may implement brand-to-local in a major national market, to provide brand leaders within that market the autonomy and flexibility they need to scale their operations beyond what headquarters capabilities could provide.
- Non-Profit Brands: From the very beginning, government and non-government organizations have seen the potential to support local communicaties more efficiently and cost-effectively through brand-to-local technologies. These organizations often need to maintain tight control over program or policy content, but provide local outlets with the flexibility to adjust time, place and price information to suit the local environment. With significant discipline around spending, government and NGOs also place a high degree of importance on the ability of local chapters or organizations to conduct communications on a truly self-service basis. As such, these organizations often feature relatively large user communities with relatively tight parameters around document customization. A perfect problem for brand-to-local technology to serve!
Read how a government agency leverages CampaignDrive to support their organization's distributed marketing efforts.
Of course, this high-level description of customer segments for brand-to-local doesn’t encompass every possible use case. Brand-to-local technology can be applied to an enormous variety of brand-integrity and marketing agility problems. If you don’t see something close to your brand in the case studies listed above, feel free to contact us at firstname.lastname@example.org and we’ll try to find an example the fits more closely to your needs!