At Pica9, we're all about brand-to-local marketing. To better assist you in succeeding in executing your brand at the local level, we've compiled a list of our favorite articles and reports that may help you while doing some research to improve your local marketing efforts.
Our Collection of Must-Read Articles:
2020 Local Marketing Predictions and Trends | Martech Zone
National-to-Local Marketing: How can the implementation of an operating model make or break your distributed marketing strategy? | Evocalize
Local Store Marketing – LSM – Is it Too Hard or are Restaurants Too Lazy? | Modern Restaurant Management
How Ignoring Local Could Kill Your Marketing Strategy | Inc.
Selling a national brand locally | The Marketing Eye
Local store marketing | Wikipedia
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