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Digital Asset Management (DAM)

As organizations create more and more digital assets to facilitate digital marketing strategy, the need to securely store, organize, share, and retrieve files in a timely manner is as important as ever. Especially for brands with multiple locations that need consistency across branches.

That's where digital asset management comes in.

What is Digital Asset Management (DAM)?

Digital asset management (DAM) enables organizations to organize, store, and share digital files including images, video, audio, presentations, documents and more.

With an organized digital asset library, organizations can get more value from their assets by making them easy to access and distribute.

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Leveraging Digital Asset Management to Streamline Marketing Campaigns

Traditionally, organizations used internal servers to store digital assets. Without proper organization, finding these assets when needed could become a time-consuming and frustrating task. That is why organizations are increasingly shifting toward the use of digital asset management software to store, manage, and access digital files.  

According to a report by Harvard Business Review, digital assets have doubled in the past 15 years.

With marketing teams creating more content than ever, implementing a digital asset management solution is essential for organizations with a growing digital strategy.

Digital asset management is a dynamic digital asset library that houses various assets. Due to its centralized nature, the library is a secure sharing platform that allows multiple stakeholders to have access to digital assets when and where they need them.

Rather than having to manually provide employees, stakeholders, and local marketers with digital assets, corporate teams can load them onto a digital asset management platform, so it’s easily accessible.

The assets can be updated and distributed through an automated workflow to ensure everyone has the most up-to-date and relevant content. Regardless of where a marketer is for an organization, collateral will have the same color scheme, logo, typography, and brand messaging which enhances overall brand awareness.

Read more: 4 Ways Graphic Designers Benefit from Digital Asset Management Software

The streamlined nature of DAM can improve productivity and turnaround time for various departments. Designers can easily find assets, sales teams can access the most up to date materials for leads, and local franchises can quickly create materials for local marketing campaigns. DAM can save users 2.69 each week which translates to companies saving an estimate of up to $5,315.44 a year for every user.

Leveraging a cloud-based digital asset management software, like Campaign Drive by Pica 9, centralizes your digital assets, allowing your organization to easily develop and distribute brand materials for campaigns at the national and local levels.

With CampaignDrive, organizations can store their most up-to-date brand compliant assets in a library for distribution to local marketers during time-sensitive campaigns. Without manual workflows, your organization can save valuable time and focus efforts on new products and nationwide marketing campaigns that can drive brand awareness and increase profits.

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