Marketing resource management (MRM) provides businesses with software infrastructure to better plan and budget for marketing campaigns, projects, and content. By organizing and managing marketing resources through a centralized MRM software application, organizations can improve the effectiveness and efficiency of a variety of marketing initiatives. This can include planning, project management, collaboration, workflows, branding, and much more.
The business benefits of utilizing an MRM tool include:
Enhanced visibility into a variety of marketing initiatives and resources
Increased control over brand compliance across operations and local affiliates
Improved collaboration across corporate and local teams
Optimized marketing spend to drive more accurate results
Accelerate productivity by streamlining marketing workflows and asset creation
With continuously high volumes of marketing assets and initiatives being generated, distributed and franchise businesses greatly benefit from implementing enterprise MRM tools to assist in planning marketing activities. Within the marketing resource management landscape,
Currently managing more than $50 billion in brand-driven market value for top global brands, businesses trust CampaignDrive’s expertise as a reliable partner in consolidating and disseminating data across national and global organizations.
By centralizing distributed marketing efforts, corporate teams gain visibility into marketing and design assets across teams for better planning and enforcement of brand compliance. Meanwhile, local marketers gain access to approved on-brand marketing assets for faster campaign execution and the option to customize content for local audiences.
To learn more on how CampaignDrive can enhance your distributed marketing resource management initiatives, request a demo today.