Detecting Discount Addiction
We’ve done some research into franchised business models, and discovered a worrying trend: local marketers are turning first to price slashing, as a way of maintaining their revenue levels. It goes without saying that this sort of short-term solution, when not fully considered, can have long-term negative effects on a business. But un-monitored discounting can create a ripple effect, harming the reputation (and revenue) of the entire Brand. Read on for signs Brand Managers can use to recognize Discount Addiction in their distributed marketing networks, and ways they can prevent it in the future.