The 2017 Distributed Marketing Benchmark Report

Summary

Distributed marketing is moving to the top of marketers’ priority lists, and this exclusive Benchmark Report reveals the causes that are driving this trend in 2017 and beyond. Across industries and business models, the rise of customer experience as a key marketing initiative is forcing marketers to deal with the difficulties of a distributed network of locations. As the Benchmark Report shows, CMOs and brand managers have responded by investing in the processes and systems that enable them to scale their brands across hundreds or thousands of unique customer touchpoints. Get the report to bring these insights into your own marketing strategy.