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November 10, 2015

Leading Sporting Goods Retailer Chooses CampaignDrive

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Marketing Resource Management to Scale the BrandA major sporting goods retailer has chosen CampaignDrive as a Marketing Resource Management system for Local Marketing.

With up to ten new locations each quarter, the marketing team needed a tool that would enable them to ramp up their expansion plans and scale their national marketing efforts.

CampaignDrive was the perfect solution. The brand's design team can pre-load all the marketing templates that each of the more than 100 stores need to market successfully across the U.S.

“Where they once had to make changes by hand for every location, they can now let associates customize their own collateral,” said VP of Accounts Rachel Berman. “Even better, the brand standards that had to be policed manually in the past can now be programmed right into the templates with CampaignDrive.”

As a result, the company’s brand marketers are able to enforce design standards at every location, save hours of manual work each day and help the brand expand even faster.

Now that's a real retail marketing hole-in-one!


by Charles Groome

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