Print is paramount for building brands, no matter the size or how well-established. It’s why marketers like Apple, Amazon and Starbucks place such emphasis on ensuring that even the smallest aspect of their product or packaging reinforces and grows their already indelible brands. Even their throwaways are worth keeping. These print executions are the cornerstone of great marketing operations, and remain durable in a digital world.
With hundreds or thousands of distributed marketers all trying to communicate effectively with their customers,distributed marketingcan be a real challenge...
Brand managers are the play callers of the branding world: they take a strategy for their brand’s marketing and put it into action across the whole company....
