---
title: Case Study | CampaignDrive by Pica9
description: CampaignDrive empowers Kiddie Academy brand managers to deliver the brand and leverage local in a consistent and scaleable way.
---

![](https://secure.intelligentdatawisdom.com/782392.png)

## Early Education Pioneer Drives 65% Growth in Franchise Network With the Support of CampaignDrive

## Overview

Founded in 1981 by early-education visionary Pauline Miller, Kiddie Academy has grown to comprise 331 locations nationwide, each focused on the brand’s unique Life Essentials program. By keeping play and community at the center of early childhood learning, Kiddie Academy provides families with childcare that engages kids mentally, physically, and socially—and has become a renowned success story in franchise growth.

Standing on the brink of a rapid increase in the number of franchise locations, Kiddie Academy’s in-house branding and marketing teams turned to [CampaignDrive](https://www.pica9.com/) to help them keep pace with increasing complexity, and increasing volume.

 

### Goals

-  Reduce the number of [one-off requests ](https://www.pica9.com/blog/shocking-cost-one-off-marketing-asset-requests-revealed)that required manual processing by the in-house team.
- Provide deep support in training and documentation to help simplify the self-service process for busy franchisees.
- Achieve high levels of user adoption to ensure [brand-consistency](https://www.pica9.com/blog/brand-consistency) in local marketing efforts

### Results

- One-off requests dropped by 50%+ within six months of launch
- Onboarding and training materials represent 5 of the top 10 utilized assets in 2020.
- User adoption for 2020 exceeded 90%.

![Screen Shot 2021-04-27 at 12.09.47 PM](https://www.pica9.com/hs-fs/hubfs/Screen%20Shot%202021-04-27%20at%2012.09.47%20PM.png?width=3500&name=Screen%20Shot%202021-04-27%20at%2012.09.47%20PM.png)

 

*Kiddie Academy franchisees can now access all marketing and training collateral to support their own individual location in just minutes. *

## Ready to Learn More?

We realize you’ve got a lot to think about when choosing a brand-to-local solution. That’s why we’ve created four different ways for you to get to know CampaignDrive better. Just click on the method that works best for you!

[![icon 4_blue](https://www.pica9.com/hs-fs/hubfs/icon%204_blue.png?width=100&name=icon%204_blue.png)

**Explainer Video**

This streaming video will give you a good sense of the look, feel and function of CampaignDrive in less than three minutes.

 

](https://www.pica9.com/preview)

[![icon 3_blue](https://www.pica9.com/hs-fs/hubfs/icon%203_blue.png?width=100&name=icon%203_blue.png)

**Monthly Webinar ****(registration required)**

Join a group of up to one dozen other brand managers in an interactive demo with expert Q&A.

 

](https://www.pica9.com/localmarketing-webinar)

[![icon 7_blue](https://www.pica9.com/hs-fs/hubfs/icon%207_blue.png?width=100&name=icon%207_blue.png)

**Calculators**

See for yourself the time and cost saving benefits of templating. Enjoy our free tools that will help you gain a better understanding of your investment.

](https://www.pica9.com/template-savings-calculator)

[![icon2_blue](https://www.pica9.com/hs-fs/hubfs/icon2_blue.png?width=100&name=icon2_blue.png)

**One-to-One Demo**

The best way to do a deep dive on your specific brand-to-local challenges and questions. Expert, practical answers guaranteed!

](https://www.pica9.com/request-demo)

Talk to a local marketing expert

[![Schedule a free consultation](https://no-cache.hubspot.com/cta/default/1553110/6d0a3918-c308-45ce-8c8f-adb355f5141f.png)](https://cta-redirect.hubspot.com/cta/redirect/1553110/6d0a3918-c308-45ce-8c8f-adb355f5141f)

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