Four Strategies to Align Local Marketing Initiatives
Effective marketing at a national and local level is only achievable when a company delivers consistent and compelling messaging and design that speaks to that brand’s unique identity.
Employing successful marketing strategies can be complex for enterprise marketing teams who must support hundreds or thousands of locations, as well as local marketing teams who must engage with their communities while following corporate guidelines.
In this eBook, you'll learn how to:
Deliver on the company’s promisethrough brand consistency and compliance
Utilize tips and strategiesto build a champion marketing team and successful local marketing campaigns
Leverage technologyfor collaboration and efficiency between local and national teams
Maximize local marketing success and improve customer experience
"Our landing page generator is a game changer for our local marketing teams. It makes them more nimble and responsive — and saves tons of cash at the same time!"
Meghan D, Senior Content Strategist at Marriott International
"De Vere hotels are unique, each distinctive in its own way. CampaignDrive empowers each property to build creative around their unique character, while maintaining the overarching De Vere values and brand standards."
James P, Director of Marketing at De Vere Hotels
"It has been great to see the growth in the portal month to month, and wouldn’t be possible without the help from the entire Pica9 team."
Nikki Nielson, Team Lead at Polaris
"With CampaignDrive, we can easily support our dealers with co-branded materials to represent both Marvin and the dealer. The platform allows for non-editable parameters to ensure branding is consistent, such as font, colors, and sizing, while accommodating for customization for each dealer including their name, logo, tag line, contact information."
Lisa Morse, Senior Manager, Marketing Services at Marvin
"The CampaignDrive tool is incredible. Our franchisees have been ecstatic with it since day one. And for the team at HQ? The admin tools are a dream!"
Mark Newlin, Manager of Marketing Technology at Frontburner Brands