Automation has become an indispensable tool for franchise businesses hoping to streamline operations and charge up their local marketing efforts. As l...

If you've ever been to Sedona, Arizona, you've probably noticed that something's a little off about their McDonald's. Those iconic golden arches we al...

When you think about coffee, Starbucks probably comes to mind. Similarly, spend too much time thinking about doughnuts and you'll be search for the cl...

What is Local Franchise Marketing? Local Franchise Marketing is the set of disciplines and tactics that franchise brand managers and their in-house cr...

What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...

As a franchise grows and expands, it’s natural to expect that new marketing challenges will arise. Everyone wants to benefit from the success of a wel...

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...