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By Kevin Groome on May 28, 2020

Three Reasons Your Franchisees Aren't Building Brand Equity

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By Kevin Groome
on May 28, 2020

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to  build a strong business with its support....

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By Pica9
on March 03, 2020

According to a recent study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is grow...

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By Pica9
on January 29, 2020

The U.S. travel industry is one of the fastest-growing markets in the world.

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By Pica9
on December 04, 2019

Are you interested in investing in a franchise brand management solution? Even though we sell a SaaS brand management tool, we aren't blind to the pro...

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By Pica9
on October 29, 2019

Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...

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By Pica9
on August 27, 2019

When you think about coffee, Starbucks probably comes to mind. Similarly, spend too much time thinking about doughnuts and you'll be search for the cl...

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By Pica9
on August 22, 2019

  The most successful distributed brand managers know that local marketing is a necessary part of a national and global marketing strategy, as consume...

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By Parris Johnson
on April 10, 2019

How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns

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