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Picture of Sarah Bright
By Sarah Bright on May 13, 2024

Designing a Franchise-Focused Marketing Strategy: Brand Uniformity and Local Relevance

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Picture of Sarah Bright
By Sarah Bright
on May 13, 2024

If you've ever been to Sedona, Arizona, you've probably noticed that something's a little off about their McDonald's. Those iconic golden arches we al...

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Picture of Pica9
By Pica9
on January 30, 2024

What is Local Franchise Marketing? Local Franchise Marketing is the set of disciplines and tactics that franchise brand managers and their in-house cr...

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By Pica9
on January 29, 2024

What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...

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Picture of Sarah Bright
By Sarah Bright
on September 20, 2023

As a franchise grows and expands, it’s natural to expect that new marketing challenges will arise. Everyone wants to benefit from the success of a wel...

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Picture of Pica9
By Pica9
on July 01, 2023

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...

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Picture of Kevin Groome
By Kevin Groome
on June 02, 2023

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

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Picture of Pica9
By Pica9
on March 07, 2023

For companies with multiple locations, it can be quite difficult to prove the ROI from local marketing campaigns. Very often marketers know that thing...

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Picture of Pica9
By Pica9
on February 01, 2023

As a brand manager for a franchise brand, your job is to ensure a consistent customer experience across all of your locations. Your customers expect t...

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